Ritchie Bros.

AI Automation Engineer

Ritchie Bros.

full-time

Posted on:

Location Type: Hybrid

Location: BurnabyCanada

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Salary

💰 CA$130,000 - CA$160,000 per year

Tech Stack

About the role

  • Creative testing Engine - Stand up an experimentation system with scoring, and always-on test calendar, and a learnings repository across email, web & paid.
  • Automated Business Pulse - Automate weekly exec dashboards + teams updates pulling from CDP/warehouse/analytics. Including “what changed and why” summaries.
  • Lifecycle Personalization Upgrades - Add personalization to lifecycle emails using account-level CRM + Third party Data and our existing recommendation engine to lift CTR and conversion.
  • SEO Insights via AI - Leverage Cutting Edge models to analyze and improve our SEO strategy.
  • Build automation-first workflows across marketing ops using low-code tools (e.g., n8n/Zapier equivalents) plus data warehouses and AI-assisted coding as needed.
  • Create reusable templates, playbooks, QA checklists, and guardrails so what you build scales beyond you.
  • Operate like an internal consultant: find bottlenecks, propose the automation, ship it, hand it off.
  • Generate and iterate creative variants at scale (copy, images, layouts, CTAs, basic video concepts).
  • Set up pipelines that move assets from “idea → variants → approval → launch” with minimal manual overhead.
  • Build pre-flight QA for campaigns: broken links, tracking/UTMs, rendering checks, compliance/policy checks, and “smoke tests” before sends/launches.
  • Automate recurring reporting and dashboards—reduce manual work and improve reliability.
  • Push performance alerts and anomaly detection into Microsoft Teams (and keep it actionable, not noisy).
  • Build a workflow to generate short videos for upcoming auctions and auction results using approved tools (e.g., ElevenLabs) and AI avatars.
  • Enable distribution through EveryoneSocial (so the sales org can easily repost).
  • Automate what’s worth automating.
  • When it isn’t: write the spec, hire contractors, and QA the output—keep your time on high-leverage work.

Requirements

  • 3–6 years in marketing ops, growth engineering, lifecycle ops, or technical marketing roles.
  • Comfortable with APIs + SQL + automation platforms (you don’t need to be a SWE, but you know enough to avoid breaking production).
  • AI-native builder: you’ve shipped real workflows using LLMs (e.g., Copilot / Anthropic) and understand when to automate vs. add human review.
  • Strong operator mindset: you design systems that are reliable, observable, and easy for others to run.
  • Experience hiring and leveraging a team of international contractors.
  • GEO: Experience thinking through and improving GEO strategies.
  • SFMC, Salesforce, Optimizely experience.
  • Segment + warehouse + BI tooling familiarity (Snowflake/Looker/Tableau/GA4).
  • Experience with AI video tools (ElevenLabs / Runway / Synthesia / HeyGen).
  • Familiarity with experimentation frameworks and measurement design.
  • Working knowledge of SEO and Performance Marketing.
Benefits
  • 3–6 years in marketing ops, growth engineering, lifecycle ops, or technical marketing roles.
  • Comfortable with APIs + SQL + automation platforms (you don’t need to be a SWE, but you know enough to avoid breaking production).
  • AI-native builder: you’ve shipped real workflows using LLMs (e.g., Copilot / Anthropic) and understand when to automate vs. add human review.
  • Strong operator mindset: you design systems that are reliable, observable, and easy for others to run.
  • Experience hiring and leveraging a team of international contractors.
  • GEO: Experience thinking through and improving GEO strategies.
  • SFMC, Salesforce, Optimizely experience.
  • Segment + warehouse + BI tooling familiarity (Snowflake/Looker/Tableau/GA4).
  • Experience with AI video tools (ElevenLabs / Runway / Synthesia / HeyGen).
  • Familiarity with experimentation frameworks and measurement design.
  • Working knowledge of SEO and Performance Marketing.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLAPIsautomation platformsAI workflowsSEOperformance marketingexperimentation frameworksdata analysislifecycle personalizationcreative testing
Soft Skills
operator mindsetproblem-solvingconsultative approachteam leadershipcommunicationproject managementcreativityadaptabilitycollaborationanalytical thinking