Risepoint

Senior Digital Optimization Manager

Risepoint

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Lead day-to-day CRO and experimentation execution across partner microsites and landing pages (A/B tests, personalization, journey tests).
  • Own the testing backlog and execution: identify opportunities, develop hypotheses, prioritize tests.
  • Create test strategies and briefs.
  • Build WISYWIG no-code tests in web experimentation platform.
  • Manage execution from concept to readout.
  • Partner with SEO/AEO, UX, Content, Creative, Analytics, and Paid teams to ensure optimization efforts are aligned with discovery, design, and brand guidelines.
  • Use web and journey analytics, swimlane analysis, and user research to uncover friction points and growth opportunities, generate high value testing plans, and prioritize opportunities based on impact.
  • Use behavioral signals (drop-off, hesitation, rage clicks, form friction) to diagnose UX issues and design meaningful tests.
  • Support identification and rollout of personalization use cases, including audience segmentation and next-best-action recommendations.
  • Apply UX and conversion best practices (clarity, friction reduction, trust signals, information hierarchy, cognitive load) to identify and prioritize optimization hypotheses.
  • Translate insights into clear recommendations.
  • Contribute to scaling optimization practices, testing wins, templates, and playbooks across the university portfolio.
  • Socialize results, learnings, and best practices across internal teams.
  • Support test planning and execution of site migrations as needed.
  • Leverage AI to accelerate and facilitate the testing process from ideation to results measurement and scaling.

Requirements

  • 6–9 years of experience in digital web optimization, CRO, UX, experimentation, and growth marketing.
  • Hands-on experience running A/B tests, personalization, and journey experiments at scale.
  • Demonstrated ability to identify high-value optimization opportunities based on UX heuristics, behavioral data, and journey analysis.
  • Expert experience in GA4 web analytics.
  • Proficient with Optimizely and Full Story.
  • Proven ability to turn data into actionable insights that drive conversion and business impact.
  • Experience working in multi-site or multi-brand ecosystems where leveraging test learnings across brands was critical.
  • Familiarity with personalization platforms, audience segmentation, and machine learning–driven optimization.
  • Experience partnering with SEO and UX/Design teams on integrated discovery-to-conversion strategies; experience partnering with development teams on build, execution and QA.
  • Background in higher education, OPM, lead generation, or similarly complex digital environments.
Benefits
  • Equal-opportunity employer
  • Supports a diverse and inclusive workforce
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CROA/B testingpersonalizationjourney analysisweb analyticsGA4UX best practicesdata analysisoptimization strategiesmachine learning
Soft Skills
leadershipcommunicationcollaborationproblem-solvingstrategic thinkinginsight translationprioritizationcreativityadaptabilityresults-oriented