VP Marketing
Ripjar
full-time
Posted on:
Location Type: Remote
Location: United Kingdom
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Job Level
About the role
- Develop and execute a comprehensive global marketing strategy, ensuring alignment with business objectives and regional market dynamics.
- Drive operational excellence by developing and executing strategies to optimise the full marketing funnel, from awareness to acquisition, ensuring MQLs seamlessly transition to SQLs and ultimately convert into closed deals.
- Implement performance-driven, data-backed marketing campaigns that align with sales goals, leveraging SEO, content marketing, paid media, account-based marketing (ABM), and marketing automation in line with the budget parameters.
- Oversee global marketing analytics, lead scoring, conversion rate optimisation, and attribution modelling to ensure data-backed decision-making and pipeline forecasting.
- Elevate the company’s brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.
- Work closely with sales leadership to create a seamless marketing-to-sales handoff, ensuring alignment on ICP (Ideal Customer Profile), lead quality, and sales enablement strategies.
- Coordinate the development of compelling positioning, messaging and competitive differentiation strategies for global markets to drive product adoption and customer retention in partnership with the marketing agency and product leadership.
- Optimise global marketing spend, allocate resources effectively, and lead a distributed team of marketers, growth strategists and demand generation experts.
- Work with Customer Success to drive customer advocacy, developing compelling new customer case studies, press releases and success stories.
Requirements
- Experience in a senior B2B SaaS marketing leadership position, ideally in financial crime, risk, or compliance sectors.
- Proven ability to scale global marketing functions across demand gen, brand, product marketing, and field marketing.
- Strong track record driving end‑to‑end demand generation and delivering qualified pipeline aligned to revenue goals.
- Expertise in GTM strategy, product positioning, segmentation, and crafting differentiated messaging for technical SaaS solutions.
- Highly data‑driven, with strong skills in marketing analytics, attribution, forecasting, and performance optimisation.
- Demonstrated experience managing global teams and collaborating across time zones and functional departments.
- Strong background in PR, analyst relations, and executive thought leadership to elevate brand presence in enterprise markets.
- Ability to translate complex AI‑driven, risk‑intelligence or compliance technologies into clear, compelling narratives.
- Experience working with or selling into regulated industries such as financial services, government, or national security.
- Proven capability to manage and optimise multi‑million‑pound marketing budgets to deliver measurable ROI and pipeline impact.
Benefits
- Competitive base salary DOE
- 25 days annual leave + birthdays off, rising to 30 days after 5 years of service & Christmas shutdown.
- Fully remote working
- 35 hour working week
- Flexible working hours.
- Private Family Healthcare
- Life Assurance
- Pension salary sacrifice
- Employee Assistance Programme
- Company contributions to your pension
- Enhanced maternity/paternity pay
- The latest tech including a top of the range MacBook Pro
- There is a well-stocked pantry with food, snacks and drinks when in the office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdemand generationbrand marketingproduct marketingfield marketingGTM strategymarketing analyticsattribution modellingconversion rate optimisationmarketing automation
Soft Skills
leadershipcollaborationcommunicationstrategic thinkingdata-driven decision makingcustomer advocacyteam managementresource allocationproblem-solvingnarrative crafting