Ripjar

Marketing

• Develop and execute a comprehensive global marketing strategy, ensuring alignment with business objectives and regional market dynamics.
• Drive operational excellence by developing and executing strategies to optimise the full marketing funnel, from awareness to acquisition, ensuring MQLs seamlessly transition to SQLs and ultimately convert into closed deals.
• Implement performance-driven, data-backed marketing campaigns that align with sales goals, leveraging SEO, content marketing, paid media, account-based marketing (ABM), and marketing automation in line with the budget parameters.
• Oversee global marketing analytics, lead scoring, conversion rate optimisation, and attribution modelling to ensure data-backed decision-making and pipeline forecasting.
• Elevate the company’s brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.
• Work closely with sales leadership to create a seamless marketing-to-sales handoff, ensuring alignment on ICP (Ideal Customer Profile), lead quality, and sales enablement strategies.
• Coordinate the development of compelling positioning, messaging and competitive differentiation strategies for global markets to drive product adoption and customer retention in partnership with the marketing agency and product leadership.
• Optimise global marketing spend, allocate resources effectively, and lead a distributed team of marketers, growth strategists and demand generation experts.
• Work with Customer Success to drive customer advocacy, developing compelling new customer case studies, press releases and success stories.

VP Marketing