Rimini Street

Senior Marketing Technology and Operations Manager

Rimini Street

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $160,000 per year

Job Level

Senior

About the role

  • Lead the design, implementation, and governance of the end-to-end marketing technology ecosystem.
  • Map marketing business goals to platform capabilities, ensuring tech stack alignment with strategic initiatives.
  • Build and maintain a scalable architecture integrating customer data platforms (CDPs), marketing automation, CRMs, Social Media Management, tag management, consent management, and content platforms.
  • Own the marketing systems roadmap, collaborating with cross-functional partners on platform selection, deployment, and optimization.
  • Ensure seamless data flow and integration between marketing platforms, sales systems, web platforms, and customer success tools.
  • Drive automation of lead capture, enrichment, routing, and segmentation workflows, ensuring consistent data formatting and syncs across systems.
  • Manage identity resolution strategy across channels and platforms to support omnichannel marketing and personalization efforts.
  • Define and enforce standards around marketing data collection, hygiene, normalization, and taxonomy.
  • Lead the implementation and compliance monitoring of consent management and data privacy regulations (GDPR, CCPA, etc.).
  • Act as the functional owner of core marketing platforms, providing training, documentation, and support for internal users.
  • Establish frameworks for onboarding, access control, campaign QA, and platform optimization.
  • Partner with marketing users and technical teams to evaluate new tools, test configurations, and launch new features.

Requirements

  • 7+ years in Marketing Operations or MarTech, with at least 3 years in a leadership or strategic architecture role.
  • Deep understanding of the marketing technology landscape across categories: CDPs, MAPs, CRMs, DMPs, DAMs, CMSs, tag managers, consent tools, event platforms, and integrations/APIs.
  • Proven experience designing and maintaining scalable marketing technology systems in a B2B environment.
  • Strong grasp of data architecture, customer identity resolution, and real-time data activation across channels.
  • Demonstrated ability to partner with IT, compliance, and marketing to implement enterprise-grade solutions.
  • Familiarity with agile project management methodologies and vendor management best practices.
  • Ability to create clarity across technical and non-technical stakeholders and document complex system flows.
Benefits
  • Medical, Dental, and Vision insurance
  • Disability insurance
  • Paid Parental Leave
  • 401(k) program
  • Generous Paid time off (PTO)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing technology ecosystemcustomer data platformsmarketing automationCRMdata architectureidentity resolutiondata activationagile project managementvendor managementdata privacy regulations
Soft Skills
leadershipcollaborationcommunicationdocumentationproblem-solvingstrategic thinkingcross-functional partnershiptrainingclarity creationoptimization