Head of Demand Generation
Rillet
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Job Level
About the role
- Own global demand generation strategy and pipeline targets
- Build and scale a multi-channel acquisition engine (paid, organic, lifecycle, web, ABM, experiments)
- Design forecasting, capacity modeling, and performance management for pipeline creation
- Partner with Sales and RevOps on ICP definition, segmentation, routing, and handoff SLAs
- Translate product positioning and category narrative into high-converting campaigns
- Continuously improve funnel conversion across visitor → lead → MQL → SQL → opportunity
- Establish rigorous experimentation, measurement, and optimization frameworks
- Hire, develop, and lead a high-performing demand generation team over time
Requirements
- 8+ years of experience in B2B SaaS demand generation or growth marketing
- Proven track record owning pipeline targets and scaling revenue impact
- Deep understanding of paid acquisition, lifecycle, conversion optimization, and experimentation
- Strong analytical and operational rigor
- Experience partnering closely with Sales and RevOps
- Experience in high-growth or category-defining SaaS companies (Preferred)
- Familiarity with product-led or hybrid PLG/Sales motions (Preferred)
- Prior experience building and managing teams (Preferred)
- Background in fintech, ERP, or infrastructure software (Preferred)
Benefits
- Competitive Pay & Benefits: Backed by world-class investors, we offer strong salaries plus equity so you share in our success. We've got you covered with top-tier health and dental insurance, premiums partially or fully covered for you, plus 90% coverage for dependents.
- Room to Grow: We're building a team of ambitious, high-performing people who will grow with the company. As Rillet scales, so will your role, responsibilities, and compensation.
- Flexibility That Works: Take the time you need with flexible PTO and 9 company-wide holidays. We value both the flexibility of remote and hybrid work and the creativity and energy that comes from in-person collaboration at our hubs in San Francisco, NYC, and Barcelona.
- Build Real Connections: Great work happens when people connect. Join us for team offsites in incredible locations, our team has bonded everywhere from New York and San Francisco to Toronto, Italy, France, and beyond.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationpipeline managementmulti-channel acquisitionconversion optimizationexperimentationforecastingcapacity modelingperformance managementsegmentationABM
Soft Skills
analytical skillsoperational rigorleadershipteam developmentcollaboration