Right Hook Digital

Creative Strategist

• We’re hiring our first Creative Strategist, someone ready to craft creative that drives profitable results, and influence how some of Australia’s most exciting eCom brands show up in feed
• You’ll work directly with our Head of Creative Strategy across brand strategy, ad concepts, campaign narratives and creative briefs that fuel performance
• You’ll also collaborate directly with clients, helping them identify the right assets to produce, and guiding them on how to execute content that aligns with platform best practices and advertising performance standards
• Building creative strategies rooted in persona insights, campaign objectives and brand positioning
• Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators
• Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback
• Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement
• Learning and applying frameworks and playbooks that underpin our work
• Collaborating directly with clients through monthly strategy calls
• Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building

Creative Strategist, Entry to Mid-Level

Ecommerce

• Strategization, setup, optimization and email flows, campaigns, and ongoing management.
• Daily data analysis of campaigns and flows identifying areas of opportunity to improve performance of campaigns and maximize revenue
• Site popup and email split-tests and optimization to ensure we are getting the best return possible out of every send.
• Ad Copy that would leave Eugene Schwartz high-fiving you
• Technical setup of tracking scripts and conversion event codes
• Setup, management and optimization of the email/SMS experience.
• A list cleaning master
• Collaborate with internal Senior eComm Strategists and support team on cross-channel campaign co-ordination and performance reporting
• Liaise with clients and provide detailed reports and ongoing performance improvement plans for each month and quarter
• Always staying up to date with the latest changes on the platform, to the benefit of both our clients and the wider Right Hook team - we're all about ELEVATING ONE AND OTHER.

Retention Strategist, Klaviyo, eCommerce Strategist

Social Media Manager

• Launching, managing, and optimising Paid Social Ads campaigns
• Structured creative testing and reporting
• Scaling campaigns based on performance data and business goals
• Collaborating with creative and strategy teams to align messaging and performance
• Managing budgets, pacing, and daily account health
• Ensuring compliance with Meta Ads policies and ad approvals
• Creating clear, insightful reports for internal and client use
• Participating in internal strategy calls to provide tactical recommendations

Creative Strategist, Entry to Mid-Level

Retention Strategist, Klaviyo, eCommerce Strategist

Paid Social Media Buyer