eCommerce / DTC Growth Strategist

Right Hook Digital

Lead Strategist driving profit-first growth strategies for eCommerce brands at Right Hook Digital. Collaborating with teams and managing client relationships while executing innovative marketing strategies.

Posted 6/2/2026full-timeRemote • 🇳🇿 New ZealandMid-LevelSenior💰 A$100,000 - A$130,000 per yearWebsite

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

eCommerce Paid Social strategydata analysisbudget allocation strategiesad performance metricscreative strategyproject managementtesting methodsplaybooksclient relationship managementcross-channel marketing

Soft Skills

communicationleadershipteam collaborationclient-centered mindsetmentoringstrategic thinkingrelationship buildingproblem-solvingadaptabilitycreativity

Tools & Technologies

ExcelGoogle Sheetsadvertising platformsproject management toolsdata visualization toolsCRM systemsanalytics softwaresocial media platformssearch marketing toolsbudget management software

Industry Keywords

DTC (Direct to Consumer)MER (Marketing Efficiency Ratio)CLTV (Customer Lifetime Value)nCPA (new Cost Per Acquisition)paid marketing channelshigh-converting creativescalable growthprofitable growthbest practicesclient success

About the role

Key responsibilities & impact

Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals.
Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels.
Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels.
Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core.
Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks.
Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Requirements

What you’ll need

Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
Proven success driving results with $40k+/month ad budgets.
Marketing expertise in creative strategy, data analysis, and fundamentals.
Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics.
Top-notch communicator with a client-centered mindset.
A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another.

Benefits

Comp & perks

Competitive Pay: $100-$130k (AUD) + access to company bonus scheme
Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within.
Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
Full Team Support: From media to creative, our team has your back so you can focus on what you do best.