eCommerce / DTC Growth Strategist

Right Hook Digital

Lead Strategist driving profit-first growth strategies for eCommerce brands at Right Hook Digital. Collaborating with teams and managing client relationships while executing innovative marketing strategies.

Posted 6/3/2026full-timeRemote • 🇳🇿 New ZealandMid-LevelSenior💰 A$100,000 - A$130,000 per yearWebsite

About the role

Key responsibilities & impact

Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals.
Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels.
Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels.
Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core.
Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks.
Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Requirements

What you’ll need

Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
Proven success driving results with $40k+/month ad budgets.
Marketing expertise in creative strategy, data analysis, and fundamentals.
Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics.
Top-notch communicator with a client-centered mindset.
A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another.

Benefits

Comp & perks

Competitive Pay: $100-$130k (AUD) + access to company bonus scheme
Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within.
Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
Full Team Support: From media to creative, our team has your back so you can focus on what you do best.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

eCommerce Paid Social strategydata analysisbudget allocation strategiesad performance metricscreative strategyproject managementtesting methodsplaybooksclient relationship managementcross-channel marketing

Soft Skills

communicationleadershipteam collaborationclient-centered mindsetmentoringstrategic thinkingrelationship buildingproblem-solvingadaptabilitycreativity