Right Formula

Account Manager

• Act as a trusted day-to-day client partner, providing clarity, proactive communication, and confident guidance across all stakeholders.
• Lead the planning and delivery of partnership activations and hospitality programmes, ensuring they are strategically aligned to business objectives and deliver measurable impact.
• Champion full utilisation of partnership rights and assets, aligning activation plans to the client’s broader marketing and commercial priorities.
• Develop and maintain clear activation roadmaps and tracking frameworks that ensure accountability, visibility, and performance reporting across programmes.
• Oversee operational delivery with a focus on excellence and efficiency, ensuring guest experience, supplier management, logistics, and on-site execution meet premium standards while supporting long-term client value.
• Manage timelines, budgets, and deliverables with strong commercial discipline, balancing flawless execution with profitability and resource efficiency.
• Lead financial planning, cost control, and reconciliation processes, ensuring transparency and sustainable account performance.
• Elevate creative thinking within the team, supporting the development of ideas, presentations, and post-event reporting that move beyond delivery to demonstrate insight and impact.
• Lead internal and client meetings with confidence, ensuring alignment, momentum, and clear next steps across all workstreams.
• Contribute strategic input into partnership planning, identifying optimisation opportunities, innovation areas, and avenues for organic growth.
• Support senior leadership in strengthening client relationships, expanding scope, and positioning the team as strategic partners rather than operational executors.

Account Executive

• Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth.
• Translate business objectives into clear strategies and actionable programs that accelerate client performance.
• Continuously uncover opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio.
• Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes.
• Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities.
• Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives.
• Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts.
• Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact.
• Mentor and develop team members to strengthen both agency capability and client delivery.
• Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients.
• Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value.
• Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies.
• Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting-edge insights, trends, and best practices.
• Champion efficiency and excellence across accounts, creating replicable models that scale client impact.

Account Director

• Support and look after the day-to-day administrative detail, including compilation and presentation of written documents and administration of any budget.
• Play a supporting role to support the creation and implementation of the client’s partnership strategy, at the direction of the Account Manager.
• Reporting, tracking and administration for all partnership activity.
• Tracking of all relevant costs relating to client’s on-site activation.
• Handling all aspects of the administration of the client account in a professional and timely manner.
• Liaise with graphics team internally at Right Formula on the client’s collateral.
• Support the operational planning and delivery of events, including not but not limited to: end-to-end guest management, supplier sourcing and management, gifting and collateral sourcing and management, development of run of shows, HSSE considerations, onsite management.
• Onsite support including management of guests and co-ordination with key suppliers.
• Build strong relationships with the client, liaising with them on a day-to-day basis at middle to junior management level.
• Build a ‘trusted team player’ status internally.