Right Formula

Financial Planning and Analysis

• At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility.
• Provide 360-degree service offering taking brands from partnership identification through to delivery of fully integrated marketing strategies.
• Support clients worldwide from offices in the UK and the US to accelerate growth through the power of sport.
• Act as CFO and strategic partner to the CEO, driving financial and strategic direction and preparing the business for potential sale or investment.
• Oversee all aspects of financial management, M&A, tax, audit, legal, risk, and build a high-performing finance team.

Chief Financial Officer

Account Executive

• Enable brands to push the limits of sports marketing through expertise, ingenuity and agility.
• Lead key client relationships and ensure every program delivers measurable business growth.
• Act as strategic advisor and day-to-day leader combining commercial acumen and sports marketing expertise.
• Translate business objectives into strategies and actionable programs that accelerate client performance.
• Ensure programs are anchored in KPIs and insights, turning data into actionable growth opportunities.
• Drive account profitability by delivering efficient, on-time, on-budget programs.
• Inspire and lead teams, mentor and develop team members, and create collaborative high-performance environments.
• Contribute to agency growth by identifying organic expansion opportunities and supporting new business wins.
• Represent the agency as a senior voice in sports marketing and champion efficiency and excellence across accounts.

Chief Financial Officer

Senior Account Director, Formula 1