RIFFBIRD

Performance Marketing

• Campaign management: conceptualizing and managing social ads campaigns on platforms such as Facebook, Instagram, Google and TikTok — with a focus on our corporate marketing.
• Designing creatives, audience-targeted copywriting and funnel construction included.
• Implementing creative ideas for digital campaigns, developing new formats and testing innovative approaches.
• Ongoing analysis of market trends and competitors to optimize visibility, traffic and conversion rates.
• Analyzing relevant KPIs and continuously optimizing campaigns for budget efficiency and lead quality.
• Actively shaping the marketing strategy in collaboration with our Performance Marketing team — including access to the full know-how of RIFFBIRD®.

Paid Social Ads & Performance Marketing Manager