Ridgeline

Senior Marketing Associate – Field and Event Marketing

Ridgeline

full-time

Posted on:

Location Type: Remote

Location: California • Nevada • United States

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Salary

💰 $110,000 - $127,500 per year

Job Level

Senior

About the role

  • Plan, coordinate, and execute field, regional, and industry events including trade shows, partner events, executive roundtables, and hosted experiences
  • Develop event strategies aligned to pipeline goals, regional priorities, and audience segmentation
  • Lead pre-event planning, on-site execution, and post-event workflows in close collaboration with Sales and BDRs
  • Manage vendors, booth logistics, contracts, and budgets to ensure efficient, brand-aligned event delivery
  • Ensure a premium attendee experience across all touchpoints from invites and signage to follow-up communications
  • Translate account insights and whitespace analysis into personalized ABM plays in partnership with AEs
  • Launch regional campaigns that connect awareness to active evaluation through multi-touch tactics
  • Monitor engagement metrics and contribute to dashboards that tie field activities to revenue outcomes
  • Collaborate cross-functionally with Product Marketing, Content, Creative, and RevOps to build integrated campaigns
  • Establish scalable processes, templates, and reporting systems that support repeatable field execution
  • Maintain shared calendars, dashboards, and documentation to ensure stakeholder visibility and alignment

Requirements

  • 5+ years of field marketing or demand generation experience in B2B SaaS
  • Proven success managing events from 10–500+ attendees, including major conferences
  • Experience supporting enterprise B2B sales cycles and multi-stakeholder buying committees
  • Familiarity with ABM platforms (e.g., 6sense, Demandbase) and engagement-based targeting
  • Proficiency with Salesforce and MAPs like HubSpot, Marketo, or Pardot
  • Strong project management, communication, and vendor negotiation skills
  • Strategic mindset combined with tactical excellence in campaign execution
  • Understanding of pipeline metrics and attribution, including comfort working with RevOps
  • Collaborative and curious mindset with a bias for action.
Benefits
  • Unlimited vacation
  • Educational reimbursements
  • Wellness reimbursements
  • $0-cost employee insurance plans
  • Company Stock Plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
field marketingdemand generationevent managementaccount-based marketing (ABM)campaign executionpipeline metricsattribution analysisvendor negotiationproject management
Soft skills
communicationcollaborationstrategic mindsettactical excellencecuriositybias for action