Rhythms

Demand Generation Lead

Rhythms

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Build the demand engine, run paid programs hands-on, optimize funnel performance, and make data-backed decisions that directly drive pipeline.
  • Own targeting logic, audience segmentation, bidding strategies, pacing, and budget allocation.
  • Build and iterate on experiments across creative, copy, and landing pages.
  • Maintain tight CAC, CPL, and ROAS reporting and optimize weekly.
  • Build dashboards for full-funnel performance (traffic → MQL → SQL → opportunity).
  • Implement tracking across channels, website, and product using tools like GA4, HubSpot, UTMs, and attribution platforms.
  • Diagnose funnel drop-offs and run tests to improve conversion at each stage.
  • Stand up nurture sequences, scoring models, routing rules, and lifecycle workflows.
  • Own pipeline generation targets alongside sales and report weekly on channel-level contribution and efficiency.

Requirements

  • 5-8+ years in B2B SaaS demand gen, growth, or performance marketing
  • Demonstrated ability to run paid channels hands-on and optimize them analytically
  • Deep understanding of tracking, attribution, segmentation, and funnel mechanics
  • Experience designing and evaluating experiments (hypothesis → test → result → next step)
  • Prior startup or early-stage experience building 0→1 demand programs
Benefits
  • Opportunity to build the growth engine at a category-defining AI startup
  • Direct partnership with founders and sales leadership
  • High autonomy and broad ownership
  • Competitive salary and early-stage equity

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
funnel optimizationaudience segmentationbidding strategiesCAC reportingCPL reportingROAS reportingexperiment designconversion rate optimizationnurture sequencesscoring models
Soft skills
data-driven decision makinganalytical skillsproblem-solvingcollaborationcommunication