Senior Product Marketing Manager – VPP
Rhythm Energy
full-time
Posted on:
Location Type: Hybrid
Location: Houston • Texas • United States
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Job Level
About the role
- Be the marketing lead for Rhythm’s VPP business
- Own the story, go-to-market, and customer lifecycle for VPP programs
- Define and test value propositions, launch offers, and improve customer adoption
- Design and optimize the customer lifecycle from awareness to retention
- Create landing pages, sales collateral, and other marketing materials
- Define success metrics and analyze performance with dashboards and A/B tests
- Collaborate with cross-functional teams and partners
Requirements
- 5–8+ years in product marketing, growth/lifecycle marketing, or similar roles
- Strong B2C experience
- Experience in VPPs, demand response, load flexibility, or connected devices
- Experience in residential energy or B2B2C energy platforms
- Proven ability to own the full customer journey and develop go-to-market strategies
- Strong strategic marketer with analytical and hypothesis-driven mindset
- Excellent storytelling and copywriting skills
Benefits
- Competitive compensation
- Annual bonus
- Great benefits
- Opportunities to grow as Rhythm and the VPP business scale
- Hybrid/remote-friendly setup
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggrowth marketinglifecycle marketingvalue propositionsA/B testingcustomer lifecycle optimizationstorytellingcopywriting
Soft Skills
analytical mindsetstrategic thinkingcollaboration