Rhapsody

Senior Director, Product Marketing

Rhapsody

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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Salary

💰 $200,000 - $240,000 per year

Job Level

Senior

About the role

  • Lead segment-specific GTM strategy across Rhapsody solutions, grounded in ICP needs, buying triggers, and competitive differentiation.
  • Build compelling, value-based messaging that stands up to technical and executive scrutiny, especially around data governance, reliability, and outcomes in AI-enabled workflows.
  • Partner with Demand Gen to optimize how buyers discover Rhapsody through search + AI answer engines, communities, partners, and third-party validation.
  • Deliver the enablement system (talk tracks, decks, competitive battlecards, demo narratives, use-case proof) that improves win rates and accelerates deal cycles.
  • Own product launches end-to-end, from narrative to commercialization checklist to field readiness and drive adoption post-launch.
  • Run customer/market programs (win-loss, competitive intel) focusing on how AI is changing decision criteria, data expectations, and risk tolerance.
  • Systematically analyze buying criteria and objection patterns; iterate messaging, proof, and enablement to improve win rates.
  • Own pricing/packaging strategy for target segments; adapt to new AI-era value drivers (speed-to-value, automation, reduced rework, risk reduction).
  • Partner with Growth/Content to build full-funnel campaigns tied to measurable pipeline and conversion outcomes.
  • Define KPIs, dashboards, and learning loops to improve GTM effectiveness over time.

Requirements

  • Demonstrated ability to lead GTM in complex, technical B2B markets (health tech strongly preferred).
  • Strong grasp of how AI is changing B2B discovery and evaluation (GEO/AEO, peer proof, security/compliance scrutiny, pilot-to-production journeys).
  • Practical experience using AI tools to accelerate market research, messaging iteration, competitive analysis, and content workflows (without sacrificing accuracy).
  • Ability to translate technical capabilities into clear business outcomes (risk reduction, speed-to-value, operational efficiency, revenue protection/growth).
Benefits
  • Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
  • 401k with a generous company match
  • Unlimited PTO, sick time & volunteer days
  • An innovative, inclusive, and fun work environment
  • Continuous learning and development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategydata governanceAI-enabled workflowscompetitive analysismarket researchmessaging iterationpricing strategypackaging strategyKPI definitiondashboards
Soft Skills
leadershipcommunicationanalytical thinkingcollaborationadaptabilitystrategic thinkingproblem-solvingcustomer focuscreativitynegotiation