Rewind

Marketing

• Own the end-to-end partner marketing strategy, aligning partner programs with company-level growth goals, revenue targets, and ecosystem priorities.
• Define the partner marketing roadmap, including acquisition, activation, enablement, co-marketing, and lifecycle programs, with clear prioritization and ROI accountability.
• Act as a strategic thought partner to the Director of Partnerships and senior marketing leadership on ecosystem growth, partner monetization, and program investments.
• Create scalable processes and documentation that allow the partner marketing function to grow effectively.
• Establish and evolve partner marketing KPIs and success frameworks, including partner-sourced and partner-influenced pipeline, activation rates, engagement, and retention.
• Develop and own dashboards, and translate data into clear insights and recommendations.
• Use quantitative and qualitative data to identify trends, risks, and opportunities across partner segments and lifecycle stages.
• Lead the design and execution of scalable, insight-driven partner GTM initiatives, optimizing for partner experience, revenue impact, and operational efficiency.
• Drive strong cross-functional alignment with Marketing, Partnerships, Sales, Product, and RevOps, serving as the central leader for partner GTM execution.
• Establish clear operating rhythms, project management standards, and accountability for partner launches and campaigns.
• Partner closely with Partner Account Managers (PAMs) to analyze partner lifecycle performance and design programs that increase activation, engagement, retention, and pipeline contribution.
• Identify, size, prioritize, and execute new co-marketing, sponsorship, and ecosystem opportunities with a strong bias for ROI.
• Own partner communications strategy and measure impact on engagement, feature adoption, and partner sentiment.
• Own and optimize the Partner Relationship Management (PRM) and Learning Management Systems (LMS), including segmentation strategy, reporting automation, and usage analytics.
• Develop and continuously improve partner enablement content, using performance data, feedback loops, and experimentation to improve partner outcomes.
• Refine partner program messaging and positioning through market research, competitive analysis, and partner insights.

Principal Partner Marketing Manager

Community Manager

• Ownership of Rewind’s brand narrative, tone of voice, and identity.
• Creation of storytelling frameworks that shape launches, announcements, campaigns, and brand-level communication.
• Hands-on writing and editing for high-impact brand assets, executive narratives, vision documents, keynote scripts, and core web content.
• Full responsibility for website clarity, storytelling, and narrative structure.
• Build and run Rewind’s internal influencer program, turning execs, engineers, PMs, and data experts into trusted public voices.
• Ghostwrite for SMEs across LinkedIn, articles, blogs, internal notes, speaker pitches, community posts, and external communications.
• Create tailored voice guides for internal experts while maintaining brand alignment.
• Extract insights from technical and product teams and transform them into simple, credible stories.
• Coach internal contributors on communication, presence, clarity, and message discipline.
• Support speaking submissions, conference materials, and recorded or live presentations.
• Lead, mentor, and coach Rewind’s creative team, which currently includes one writer and one designer, along with freelancers and agency partners.
• Develop the team’s strategic thinking so they understand how creative work influences funnel movement, pipeline creation, and revenue outcomes.
• Establish expectations for proactive idea generation, not just task execution.
• Train creative team members to build assets and stories that support specific pipeline goals and audience journeys.
• Introduce review processes that elevate quality while improving speed and clarity.
• Create a culture where creativity serves narrative, clarity, and measurable GTM impact.
• Lead Rewind’s presence across community channels and technical ecosystems.
• Design programs that encourage conversation, contribution, and recognition for internal experts.
• Amplify expert voices across community platforms to strengthen brand trust and visibility.
• Operate community content as a narrative engine, not as volume production.
• Partner with Product Marketing on messaging frameworks and positioning.
• Coach GTM teams on tone, clarity, and story-driven communication.

Brand and Community Lead

Ecommerce

• Run a consistent, end-to-end sales process from qualification through close.
• Lead concise discovery to understand each merchant’s storefront, workflows, and risks.
• Deliver clear, value-driven demos and guide prospects through trials.
• Maintain accurate pipeline hygiene in Salesforce; leverage AI tools to streamline research and follow-ups.
• Prioritize and respond to inbound leads from Shopify Marketplace and marketing channels.
• Drive predictable monthly revenue by managing a steady volume of opportunities.
• Experiment with messaging, sequences, and offers to improve conversion rates across the funnel.
• Run targeted outbound to high-potential merchants within defined ICP ranges.
• Build familiarity with Shopify ecosystem partners and agencies to uncover new opportunities.
• Share trends, objections, and product gaps with Sales and Product teams to improve our overall motion.
• Represent merchant needs internally with clarity and empathy.
• Partner with Customer Support and Customer Success to ensure smooth onboarding and long-term value.
• Participate in team learning rituals, supporting a culture of experimentation and accountability.

Principal Partner Marketing Manager

Brand and Community Lead

SMB Account Executive – Ecommerce