Rewards Network

Senior Product Marketing Manager

Rewards Network

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $130,000 - $150,000 per year

Job Level

Senior

About the role

  • Deeply understand assigned products through using them, interviewing users, reviewing user feedback, and collaborating with product and other stakeholders internally.
  • Conduct in-depth market, persona, and value proposition analysis to deeply understand target segments and define the value proposition and solution for each audience.
  • Develop clear positioning strategies that articulate how the product or feature should be presented to each ideal customer profile, informed by market research and industry best practices.
  • Own messaging and collateral strategy by creating and maintaining campaign and in-product messaging that aligns with overall positioning and product strategy.
  • Own the design and continuous improvement of scalable go-to-market processes and frameworks, ensuring launches are executed consistently and efficiently across products and teams.
  • Lead go-to-market project management by quarterbacking launches, defining the overarching narrative, building and gaining alignment on the GTM plan and checklist, and orchestrating cross-functional execution.
  • Build and manage analytics and insight feedback loops, leveraging campaign performance data, product analytics, and customer/member/sales/service feedback (surveys, interviews, etc.) to inform ongoing optimization of GTM and product decisions.
  • Partner with Revenue Operations and B2B Marketing to ensure the Sales and Service teams are equipped to tell the product story and accelerate conversion and retention opportunities.
  • Partner with marketing and creative teams to create tasteful and compelling content for internal product training materials as well as external GTM and ongoing product adoption and engagement campaigns.
  • Lead execution of marketing engagement and retention campaigns for consumer and B2B products, including development, launch, and measurement of campaigns across email, push, and SMS.

Requirements

  • Bachelor’s degree in business, marketing, or a related field.
  • 5-7 years of experience in product marketing or growth marketing.
  • Demonstrated mastery of product understanding, through hands-on experience and translating customer, market, and user insights into differentiated value propositions.
  • Proven ability to define, and scale product positioning and messaging to drive consistent narrative and adoption across product, sales, marketing, and revenue operations functions.
  • Proven track record of establishing or improving repeatable GTM frameworks, processes, and best practices.
  • Extensive experience leading go-to-market strategy and execution for complex products including ownership of launch strategies, metrics, and post-launch optimization.
  • Track record of measurable business impact such as improved adoption, conversion, retention, or revenue outcomes tied to product marketing initiatives
Benefits
  • Competitive Paid Time Off and company holidays
  • Generous dining reimbursement when you dine with our restaurant clients
  • 401(k) plan with a company match
  • Two medical plan options- Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
  • Partnership with Rx n Go, offering certain prescriptions for free
  • Two dental plan options and a vision plan
  • Flexible Spending Accounts and a pre-tax commuter benefit program
  • Accident, Critical Illness, and Hospital Indemnity Insurance Plans
  • Short Term and Long Term disability
  • Company-paid life insurance and AD&D insurance, supplemental employee, spouse, and child life insurance
  • Employee Life Assistance Program
  • Hybrid working space in our state of the art office downtown located by the Metra and Ogilvie train stations
  • Catered lunches provided on Tuesday's in our Chicago office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggrowth marketinggo-to-market strategymarket analysisvalue propositioncampaign managementanalyticsproduct positioningcustomer insightspost-launch optimization
Soft Skills
collaborationcommunicationproject managementleadershipstrategic thinkingproblem-solvingcreativityadaptabilityanalytical thinkingstakeholder management