Rewards Network

Product Marketing Manager

Rewards Network

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $100,000 - $120,000 per year

About the role

  • Own and lead the strategic planning and execution of product launches, setting the success metrics and building consensus around the plans as well as ensuring timelines, deliverables, and dependencies are clearly communicated across the organization.
  • Conduct market, competitive, and customer research to inform product strategy and GTM plans.
  • Champion the voice of the customer across product and marketing decisions. Proactively identify opportunity areas and make recommendations about growth and retention strategies.
  • Monitor product metrics and impact of product marketing initiatives to inform future marketing strategies and product expansion and retention features.
  • Partner with marketing and creative teams to create tasteful and compelling content for internal product training materials as well as external GTM and ongoing product adoption and engagement campaigns.
  • Lead execution of marketing engagement and retention campaigns for consumer and B2B products, including development, launch, and measurement of campaigns across email, push, and SMS.
  • Deeply understand assigned products through using them, interviewing users, reviewing user feedback, and collaborating with product and other stakeholders internally.
  • Develop clear, differentiated messaging and positioning for your products, demonstrating a strong understanding of both restaurant and consumer personas.
  • Partner with Revenue Operations and B2B Marketing to ensure the Sales and Service teams are equipped to tell the product story and accelerate conversion and retention opportunities.

Requirements

  • Bachelor’s degree in business, marketing, or a related field; 3–5 years of experience in product marketing or growth marketing.
  • Proven track record of deep product and customer understanding, including hands-on product use, defining value propositions, and translating insights into clear product positioning adopted across the organization.
  • Experience developing GTM strategies and leading successful product launches, partnering closely with cross-functional teams including Product, Design, Sales, and Revenue Operations.
  • Strong marketing technology experience, including Salesforce, lifecycle automation (email/push/SMS), website CMS tools, and project management platforms (e.g., Asana, Jira, Confluence, Miro).
  • Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling, data-informed narratives.
  • Highly collaborative and organized, with a demonstrated ability to build alignment, manage complex cross-team initiatives, and drive measurable outcomes in fast-paced environments.
  • Strong analytical, critical-thinking, and decision-making skills, using data to identify opportunities, solve problems, and execute effectively.
  • Experience in FinTech, MarTech, restaurant, dining, or hospitality is a plus.
Benefits
  • Competitive Paid Time Off and company holidays
  • Generous dining reimbursement when you dine with our restaurant clients
  • 401(k) plan with a company match
  • Two medical plan options- Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
  • Partnership with Rx n Go, offering certain prescriptions for free
  • Two dental plan options and a vision plan
  • Flexible Spending Accounts and a pre-tax commuter benefit program
  • Accident, Critical Illness, and Hospital Indemnity Insurance Plans
  • Short Term and Long Term disability
  • Company-paid life insurance and AD&D insurance, supplemental employee, spouse, and child life insurance
  • Employee Life Assistance Program
  • Hybrid working space in our state of the art office downtown located by the Metra and Ogilvie train stations
  • Catered lunches provided on Tuesday's in our Chicago office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggrowth marketingGTM strategiesproduct launchescustomer researchproduct metricsmessagingpositioninganalytical skillsdecision-making
Soft Skills
communication skillscollaborationorganizationalignment buildingcritical thinkingproblem-solvingmeasurable outcomesfast-paced environment management