Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels
Write queries and scripts to serve personalized content in emails and mobile push messages
Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results
Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources
Perform customer segmentation and customer lifetime value analysis to support retention strategy
Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
Help drive REVOLVE’s customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns
Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts
Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets
Prepare, test and schedule daily email sends
Test and schedule mobile push notifications
Plan and implement A/B tests on campaigns
Develop and project manage triggered email campaigns and personalization in batch-sent email campaigns
Prepare and present weekly email scorecard
Maintain email calendar and gather assets
Check and troubleshoot email code with basic understanding of HTML and PHP – can be learned on-the-job
Oversee and monitor email list segmentation and list growth
Provide ad-hoc reporting and analytical support to marketing team as needed
Perform market research and monitor competitor’s email programs
Help with Loyalty program implementation and measurement

Requirements

A BA/BS Degree is required
1+ years of analytical experience is a plus but not required
MS/MSc/MEng in a quantitative field is a plus but not required
Experience with SQL, Tableau, Google Analytics, Python preferred
Basic programming skills in any language (java, vba, python, c++…) are a plus
Experience with E-commerce marketing is a plus
SQL and Database experience or training is a plus

Benefits

hefty discount on items we carry – as in 50% or more off retail prices
free weekly lunches
pretty rad company parties

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLTableauGoogle AnalyticsPythonHTMLPHPA/B testingcustomer segmentationdata analysisemail marketing

Soft Skills

analytical skillsrelationship buildingcommunicationproject managementstrategic thinkingcollaborationproblem-solvingattention to detailcreativityadaptability

Certifications

BA/BS DegreeMS/MSc/MEng in quantitative field