REVOLVE

Director of Retention Marketing

REVOLVE

full-time

Posted on:

Location Type: Office

Location: Cerritos • California • United States

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Salary

💰 $150,000 - $170,000 per year

Job Level

Lead

About the role

  • Develop and execute a comprehensive retention marketing strategy that enhances customer loyalty, increases repeat purchase rates, and reduces churn.
  • Oversee email, SMS, push notification, and loyalty marketing programs to engage customers throughout their lifecycle.
  • Utilize data-driven insights to create personalized customer journeys and dynamic content based on user behavior, demographics, and preferences.
  • Track, analyze, and report on key retention metrics, including CLV (customer lifetime value), churn rate, repurchase frequency, and engagement rates.
  • Lead A/B testing initiatives for messaging, timing, and creative elements to continuously improve campaign performance.
  • Work closely with the merchandising, creative, product, and analytics teams to develop cohesive retention marketing strategies.
  • Leverage surveys, reviews, and qualitative data to understand customer pain points and improve retention initiatives.
  • Manage CRM tools and marketing automation platforms to enhance efficiency and scale retention efforts.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • 8+ years of experience in retention, lifecycle, or CRM marketing, preferably in e-commerce or fashion retail
  • Strong understanding of segmentation, personalization, and customer lifecycle marketing strategies
  • Proficiency in CRM platforms and marketing automation tools
  • Experience analyzing customer data and using insights to drive marketing strategy
  • Proven track record of driving revenue and customer retention through targeted marketing campaigns
Benefits
  • hefty discount on items we carry – as in 50% or more off retail prices
  • free weekly lunches
  • pretty rad company parties
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retention marketingcustomer loyaltyA/B testingcustomer lifetime valuechurn raterepurchase frequencydata analysissegmentationpersonalizationmarketing strategy
Soft Skills
leadershipcollaborationcommunicationanalytical thinkingproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in Business