ReversingLabs

Performance Marketing

• Work with Demand Generation to develop and execute a comprehensive strategy for content marketing in alignment with RL’s overall demand generation goals and objectives.
• Work with the Content Team to manage a content calendar to ensure consistent and timely delivery of high-quality content for the purpose of demand generation goals across channels including: webinars, emails, podcasts, blog posts, nurtures, long-form reports/ebooks, whitepapers, video content, and social media content.
• Serve as a liaison between product marketing and demand generation to ensure content is strategically aligned with campaign themes & company priorities.
• Work with RL’s SEO/AEO team to create, optimize, and develop content aligned with strategies to increase organic traffic and improve SERP rankings.
• Engage and coordinate with a network of external content contributors and agencies, including public relations (Guyer group).
• Create and curate content for social media platforms and engage with the community. Work with RL’s Creative team to execute social media campaigns - scheduling posts, etc.
• Monitor demand gen content performance metrics and use data insights to drive content strategy and improvements.
• Collaborate with cross-functional teams to ensure brand consistency and messaging alignment.
• Stay up-to-date with industry trends, best practices, and emerging content marketing techniques.
• Other duties as assigned

Content Manager, Demand Generation

Events

• Own the end-to-end event strategy that is aligned with overall marketing and business objectives. Source feedback & track metrics for all events and provide recommendations for new strategies to changing market landscapes and prior performances.
• Design the full “event journey” from pre-event demand generation, the on-site experience, to the post-event sales sequence, bringing creativity and ideating on ways to optimize each touchpoint to drive increased awareness, lead gen, meetings booked or deal acceleration.
• Continually identify new and innovative ways of executing event solutions while minimizing spend and maximizing ROI.
• Manage a diverse portfolio of programs, including large-scale trade shows, conferences, executive summits, Sales Kickoffs (SKOs), and flagship customer events, ensuring alignment with company objectives, brand standards, and revenue goals.
• Track and report event performance metrics; provide data-driven recommendations to continuously optimize strategy and spend.
• Manage and mentor the events team, including direct oversight and training of the relevant team member(s), fostering a culture of collaboration, creativity, and excellence while guiding professional development, daily task prioritization, and the successful execution of high-impact event and field marketing initiatives.
• Ensure each event aligns with brand guidelines and generates meaningful engagement.
• Collaborate with internal stakeholders, including sales, product, creative, and content teams, to ensure seamless integration and alignment of marketing efforts with overall business goals
• Move beyond logistics to design the full "event journey," including pre-event demand generation strategy, the on-site experience, and the post-event sequence to ensure full funnel strategy to support pipeline generation.
• Collaborate with sales enablement to ensure seamless handoff from marketing event to sales pipeline with communications around the value proposition and effective follow up of each event.
• Partner directly with Marketing Operations to ensure the data flow—from initial scan/lead capture to closed-won deal—is accurate, visible, and optimized within the CRM.
• Own & evolve the Event Standard Operating Procedures (SOPs), continuously updating and refining them to improve the marketing org's efficiency and scalability.
• Manage budget tracking to plan: Assume management of the total Field and Event Marketing budget, including quarterly forecasting and tracking actual spend to budget.
• Support Vendor Strategy & Negotiation: Support vendor coordination and evaluation, selection tracking, and high-level contract negotiations for all event-related vendors and agencies to ensure cost-efficiency and service quality.

Senior Field & Events Marketing Manager

Data Analyst

• Gathering data from various sources and then cleansing, organizing, processing, and analyzing it to extract valuable insights and information
• Working with various database types to handle large amounts of data in structured, semi-structured, and unstructured form
• Developing reports and dashboards (charts, tables, ...) with data analysis results to help different audiences make better decisions
• Identifying, analyzing, and interpreting trends or patterns in complex data sets
• Understanding sources and lineage of data to control the quality of our data sets
• Collaborating with team members to prioritize business and information requirements
• Ensure data quality by implementing data validation and cleansing processes
• Performing routine analysis tasks to support day-to-day business
• Applying statistical analysis methods for consumer data research and analysis purposes
• Maintain and improve existing data pipelines
• Closely collaborating with both the IT teams and customer-facing teams to accomplish company goals and prove value to our customers

Big Data Analyst

QA Engineer

• Collaborate with experienced developers and QA engineers on various projects
• Develop and maintain automation scripts using Python, Pytest, and Playwright
• Perform manual testing
• Contribute to the creation of test cases
• Document and track bugs and defects using JIRA

QA Engineer – Student Internship

Account Executive

• Own and execute a full sales cycle from prospecting through close within the commercial segment
• Build and manage a pipeline of mid-market opportunities through outbound prospecting and inbound follow-up
• Develop relationships with security, IT, and DevSecOps stakeholders
• Clearly articulate the value of ReversingLabs’ platform to technical and business audiences
• Partner with Solution Consultants to deliver compelling demos and POVs
• Collaborate with Marketing and SDRs on campaigns and pipeline generation
• Identify and drive upsell and cross-sell opportunities within existing accounts
• Maintain accurate pipeline and forecasting in Salesforce
• Consistently meet or exceed quarterly and annual quota targets
• Other duties as assigned

Commercial Account Executive

Revenue Operations

• You, as the Senior Director, Revenue Operations, will be responsible for helping the team scale while meeting our productivity and efficiency goals.
• The scope includes reporting, analytics, sales process and tools improvements, plus cross-functional initiative support.
• Additionally maintaining the data integrity and being responsible for the day to day support and maintenance of SFDC.
• Develop standard reports and dashboards for sales activities, pipeline, bookings, commissions, and forecasting
• Maintain KPIs around sales productivity and quota attainment
• Provide support for annual revenue and territory planning
• Market analysis, competitive analysis etc.
• Support quarterly business review (QBR) process with analytics, logistics, and presentations
• Leverage data science methodologies to analyze pipeline performance, customer behavior, and revenue trends, translating insights into actionable GTM strategies.
• Evaluate, implement, and optimize modern GTM tools to enhance pipeline generation and efficiency.
• Partner with Sales, Marketing, and RevOps stakeholders to build scalable data models that improve forecasting accuracy, segmentation, and targeting.
• Drive experimentation and A/B testing across GTM motions to continuously improve conversion rates and pipeline velocity.
• Ensure seamless integration and data flow across GTM systems maintaining high data quality and usability.
• Stay current on emerging GTM technologies and AI-driven tools, recommending and implementing solutions that create competitive advantage.
• Create and maintain communication platforms for the sales organization with relevant updates and announcements.
• Coordinate vendor agreements, contracts, licenses, and renewals for all sales systems and tools.
• Centralized help-desk providing support for sales systems including Salesforce, Chatter, etc. for the sales organization.
• Primary liaison for the sales team and sales contracts attorney.
• Primary responsibility for creating sales quotes, managing discounting process within guidelines for both end users and resellers.
• Support and responsibility for RFP responses.
• Support customer contracting process including contract reviews, working with outside counsel, managing redline cycles, and obtaining signatures.
• Maintain sales operations file repository with appropriate role based access cross-functionally.
• Maintain most up to date Company approved document templates to aid accurate sales motion.
• Maintain Salesforce.com including support of daily operations, configuration changes, data hygiene and integrity, reporting, training, and troubleshooting.
• Ensure all CRM processes enables us to consistently gather high-quality data and provide clear visibility into the sales pipeline at all stages.
• Create and maintain documentation on processes, policies, application configuration, business rules and help related materials for users.
• Keep up-to-date on new Salesforce.com features and functionality and provide recommendations for process improvements.
• Manage the relationship with, and project manage the work of, external Salesforce development resource.
• Partner closely with Marketing leadership to align demand generation, pipeline creation, and revenue goals across the full funnel.
• Own end-to-end funnel analytics, including lead flow, conversion rates, pipeline velocity, attribution, and ROI reporting across campaigns.
• Develop and maintain dashboards and reporting that provide clear visibility into marketing performance, pipeline contribution, and forecast impact for executive leadership.
• Ensure strong data governance and process alignment between Marketing Automation platforms and Salesforce.
• Define, document, and optimize lead management processes, including lead scoring, routing, SLAs, lifecycle stages, and handoffs between Marketing, SDRs, and Sales.
• Drive continuous improvement of marketing operations workflows, tools, and reporting to increase efficiency, scalability, and impact.
• Serve as a key operational liaison between Sales, Marketing, and Finance to ensure consistent metrics, shared accountability, and aligned decision-making.
• Assist with developing and administering sales incentive compensation plans.
• Identify operational challenges and improve sales processes across Enterprise, Government and Business Development segments of the business.
• Assist with budgeting planning and activities for RL Sales.
• Develop and maintain standard operating procedure manual for all sales processes.
• Identify, design, and implement sales process improvements; maintenance of sales policies, business rules, guidelines, and training materials.
• Work with the sales team to vet, onboard, train and ready them to be effective members of the sales organization.
• Serve as primary liaison between Sales, Marketing and Finance.
• Other duties as assigned.

Senior Director, Revenue Operations

Business Development Rep

• Build, develop, and lead a high-performing Business Development team (SDR/ISR), setting the vision, structure, and strategy to support company growth
• Own top-of-funnel pipeline generation strategy, ensuring consistent delivery of high-quality, sales-ready opportunities across segments and regions
• Mentor and develop team members through structured coaching, career development planning, and performance management to elevate individual and team performance
• Establish KPIs, dashboards, and reporting frameworks to measure team performance, pipeline health, and conversion effectiveness
• Partner closely with Sales, Marketing, and RevOps to design and execute integrated campaigns, territory plans, and strategic initiatives
• Continuously refine business development processes, qualification methodologies, and outreach strategies to improve efficiency and results
• Guide the team in leveraging modern prospecting techniques and tools to engage multiple personas and articulate the ReversingLabs value proposition
• Ensure pipeline coverage aligns with revenue targets, proactively identifying gaps and adjusting strategy to meet business needs
• Lead hiring, onboarding, and enablement efforts to attract and retain top business development talent
• Partner with internal stakeholders to ensure onboarding programs and ongoing training reflect evolving product offerings and market positioning
• Participate in QBRs, Sales Kickoffs, and leadership forums, providing insights into pipeline performance and business development impact
• Other duties as assigned

Senior Manager, Business Development

Director

• Lead the strategic account development team and drive revenue growth from key enterprise clients
• Collaborate with the sales team to develop account plans and strategies for maximizing customer success and revenue growth
• Identify new opportunities within existing accounts and cross-sell/upsell additional products and services
• Build and maintain strong relationships with key stakeholders at all levels of the client organization
• Work closely with the marketing team to develop and execute targeted account-based marketing campaigns
• Provide regular updates to executive leadership on the progress and status of strategic accounts
• Other duties as assigned

Director of Strategic Accounts

Technical Customer Success

• Serve as the primary technical point of contact for assigned strategic accounts, leading all phases of the customer lifecycle from deployment to optimization.
• Drive onboarding and deployment efforts, ensuring technical go-live within defined SLAs and tailoring configurations to meet customer-specific requirements.
• Conduct regular technical reviews to assess system health, validate integrations, and provide proactive remediation guidance.
• Monitor product usage, identify adoption gaps, and lead enablement sessions to increase the use of licensed features and expand technical maturity.
• Partner with Customer Success Managers, Account Executives, and Solution Architects to align technical outcomes with strategic business goals.
• Lead or participate in QBRs and technical deep dives, providing data-backed insights on system performance, adoption metrics, and risk posture.
• Triage and resolve complex technical escalations, working cross-functionally with Support and Engineering as needed.
• Provide structured feedback to Product teams based on recurring customer needs, deployment challenges, and enhancement requests.
• Support expansion planning by validating technical readiness and providing architectural guidance for new use cases or modules.
• Maintain customer-specific technical documentation, including runbooks, architecture diagrams, and deployment artifacts.
• Participate in monthly syncs, health check cadences, and cross-functional reviews to ensure consistent engagement and visibility.
• Other duties as assigned