Senior Field & Events Marketing Manager

ReversingLabs

Senior Field & Events Marketing Manager at ReversingLabs managing event strategy from pre-event to post-event. Collaborating with teams to ensure the marketing efforts align with overall business goals.

Posted 6/3/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $168,000 - $178,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end event strategy that is aligned with overall marketing and business objectives. Source feedback & track metrics for all events and provide recommendations for new strategies to changing market landscapes and prior performances.
Design the full “event journey” from pre-event demand generation, the on-site experience, to the post-event sales sequence, bringing creativity and ideating on ways to optimize each touchpoint to drive increased awareness, lead gen, meetings booked or deal acceleration.
Continually identify new and innovative ways of executing event solutions while minimizing spend and maximizing ROI.
Manage a diverse portfolio of programs, including large-scale trade shows, conferences, executive summits, Sales Kickoffs (SKOs), and flagship customer events, ensuring alignment with company objectives, brand standards, and revenue goals.
Track and report event performance metrics; provide data-driven recommendations to continuously optimize strategy and spend.
Manage and mentor the events team, including direct oversight and training of the relevant team member(s), fostering a culture of collaboration, creativity, and excellence while guiding professional development, daily task prioritization, and the successful execution of high-impact event and field marketing initiatives.
Ensure each event aligns with brand guidelines and generates meaningful engagement.
Collaborate with internal stakeholders, including sales, product, creative, and content teams, to ensure seamless integration and alignment of marketing efforts with overall business goals
Move beyond logistics to design the full "event journey," including pre-event demand generation strategy, the on-site experience, and the post-event sequence to ensure full funnel strategy to support pipeline generation.
Collaborate with sales enablement to ensure seamless handoff from marketing event to sales pipeline with communications around the value proposition and effective follow up of each event.
Partner directly with Marketing Operations to ensure the data flow—from initial scan/lead capture to closed-won deal—is accurate, visible, and optimized within the CRM.
Own & evolve the Event Standard Operating Procedures (SOPs), continuously updating and refining them to improve the marketing org's efficiency and scalability.
Manage budget tracking to plan: Assume management of the total Field and Event Marketing budget, including quarterly forecasting and tracking actual spend to budget.
Support Vendor Strategy & Negotiation: Support vendor coordination and evaluation, selection tracking, and high-level contract negotiations for all event-related vendors and agencies to ensure cost-efficiency and service quality.

Requirements

What you’ll need

BA/BS degree or equivalent with working experience in B2B marketing and demand generation
6-8 years in marketing roles, with a focus on field and events marketing. Proven experience in managing a team and delivering successful events.
Strategic thinker—not just an event executor. You design programs as revenue-generating vehicles and can clearly articulate how each event contributes to the business.
Demonstrated ability to lead, motivate, and develop a team towards high performance.
Strong project management skills, capable of handling multiple projects simultaneously, meeting deadlines, and managing budgets effectively.
Excellent written and verbal communication skills, capable of engaging with diverse audiences and stakeholders.
Ability to think creatively and bring innovative ideas to event and field marketing strategies.
Proficiency in analyzing data and extracting actionable insights to drive continuous improvement.

Benefits

Comp & perks

Base Salary: $168,000 – $178,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build.
401(k) with both Traditional and Roth options to support your long-term financial goals
Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings
Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs
Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind
100 % Employer-paid dental, vision, disability, and life insurance
Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection
Pet insurance: because family comes in many forms 🐾
Complimentary Calm app membership to support mindfulness, focus, and better sleep
Flexible PTO: take the time you need to recharge and take care of what matters most
Quarterly Wellness Weekends: company-wide 3-day breaks built into the year to truly rest and reboot.
Remote work stipend to help offset internet and cell phone expenses
Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization you care about
Continuous learning and development with full access to Udemy Business
Clear paths for advancement, internal mobility, and ongoing career development
A collaborative, innovative, and remote-first environment where your work has real impact
ReversingLabs is proud to be recognized as a Best Workplace by Inc. (2025) and a Best Place to Work by Built In (2025 & 2026) across multiple categories.

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Hard Skills & Tools

event strategydemand generationevent performance metricsbudget managementdata analysisproject managementteam managementevent executionvendor negotiationCRM optimization

Soft Skills

strategic thinkingleadershipteam motivationcreativitycommunicationcollaborationproblem-solvingtime managementadaptabilitymentoring