Reunion Marketing

Performance Marketing

• Own paid advertising strategy, execution, optimization, and performance outcomes across a portfolio of client accounts.
• Develop and manage campaigns across platforms such as Google Ads, Microsoft Ads, Meta, and other relevant paid media channels.
• Translate client goals into clear paid media strategies, campaign structures, testing plans, and performance benchmarks.
• Monitor budgets, pacing, conversion trends, lead quality, cost efficiency, and overall account health.
• Identify risks, performance gaps, and growth opportunities before they become client concerns.
• Make proactive recommendations to improve results, increase efficiency, and strengthen client ROI.
• Lead campaign testing initiatives, including audience strategy, creative testing, bidding strategies, landing page recommendations, and conversion optimization opportunities.
• Serve as a senior subject matter expert on client-facing calls, performance reviews, and strategic planning discussions.
• Translate complex campaign data into clear, compelling performance narratives that clients can understand and act on.
• Confidently explain strategy, results, recommendations, and tradeoffs to clients and internal stakeholders.
• Influence client decision-making by using data, industry insight, and performance trends to support recommendations.
• Partner with Client Success team members to ensure paid advertising strategy aligns with client goals, expectations, and broader account strategy.
• Support client retention and growth by demonstrating measurable value and strategic leadership.
• Partner cross-functionally with Client Success, SEO, Analytics, Creative, and Development teams to ensure integrated client strategies.
• Provide guidance, coaching, and support to Paid Advertising Strategists and other team members as needed.
• Help establish and refine best practices for campaign management, performance reporting, optimization workflows, and client communication.
• Contribute to internal training, knowledge sharing, and process improvement initiatives.
• Act as an escalation point for complex paid media performance questions or account challenges.
• Bring forward ideas that improve team efficiency, client outcomes, and overall department performance.
• Analyze campaign data to identify trends, insights, risks, and opportunities.
• Prepare and present strategic performance updates that clearly connect actions to outcomes.
• Use data to evaluate campaign effectiveness and recommend next steps.
• Stay current on paid media platform changes, automation tools, AI-driven advertising capabilities, and industry trends.
• Continuously test, learn, and refine strategies to improve performance across accounts.

Senior Paid Advertising Strategist