Senior Paid Advertising Strategist

Reunion Marketing

Senior Paid Advertising Strategist leading paid media strategy for automotive industry clients. Managing campaign performance, client communications, and cross-functional teams in a data-focused agency.

Posted 7/5/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own paid advertising strategy, execution, optimization, and performance outcomes across a portfolio of client accounts.
Develop and manage campaigns across platforms such as Google Ads, Microsoft Ads, Meta, and other relevant paid media channels.
Translate client goals into clear paid media strategies, campaign structures, testing plans, and performance benchmarks.
Monitor budgets, pacing, conversion trends, lead quality, cost efficiency, and overall account health.
Identify risks, performance gaps, and growth opportunities before they become client concerns.
Make proactive recommendations to improve results, increase efficiency, and strengthen client ROI.
Lead campaign testing initiatives, including audience strategy, creative testing, bidding strategies, landing page recommendations, and conversion optimization opportunities.
Serve as a senior subject matter expert on client-facing calls, performance reviews, and strategic planning discussions.
Translate complex campaign data into clear, compelling performance narratives that clients can understand and act on.
Confidently explain strategy, results, recommendations, and tradeoffs to clients and internal stakeholders.
Influence client decision-making by using data, industry insight, and performance trends to support recommendations.
Partner with Client Success team members to ensure paid advertising strategy aligns with client goals, expectations, and broader account strategy.
Support client retention and growth by demonstrating measurable value and strategic leadership.
Partner cross-functionally with Client Success, SEO, Analytics, Creative, and Development teams to ensure integrated client strategies.
Provide guidance, coaching, and support to Paid Advertising Strategists and other team members as needed.
Help establish and refine best practices for campaign management, performance reporting, optimization workflows, and client communication.
Contribute to internal training, knowledge sharing, and process improvement initiatives.
Act as an escalation point for complex paid media performance questions or account challenges.
Bring forward ideas that improve team efficiency, client outcomes, and overall department performance.
Analyze campaign data to identify trends, insights, risks, and opportunities.
Prepare and present strategic performance updates that clearly connect actions to outcomes.
Use data to evaluate campaign effectiveness and recommend next steps.
Stay current on paid media platform changes, automation tools, AI-driven advertising capabilities, and industry trends.
Continuously test, learn, and refine strategies to improve performance across accounts.

Requirements

What you’ll need

Bachelor’s degree preferred.
7+ years of experience in digital marketing, paid search, paid social, or paid media campaign management.
Demonstrated experience managing paid advertising strategy for multiple clients or complex accounts.
Hands-on experience with platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, and related reporting tools.
Strong understanding of paid search, paid social, conversion tracking, budget pacing, attribution, and campaign optimization.
Experience presenting campaign performance, insights, and strategic recommendations to clients or senior stakeholders.
Google Ads and/or Google Analytics certifications preferred.
Experience with Fluency or other advertising automation platforms is a plus.
Automotive industry experience is strongly preferred, but not required.
Prior agency experience preferred.

Benefits

Comp & perks

Strategic Impact: Play a senior role in shaping paid advertising strategy and driving measurable client results.
Client Influence: Serve as a trusted advisor who helps clients understand performance, make better decisions, and achieve stronger outcomes.
Growth Opportunity: Expand your leadership, strategic planning, and client advisory skills in a fast-paced agency environment.
Collaborative Team: Work alongside a team that values data, innovation, accountability, and continuous improvement.
Performance-Driven Culture: Join an agency that believes strong strategy, clear communication, and measurable outcomes are the foundation of client success.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MarketingPaid SearchPaid SocialConversion TrackingBudget PacingAttributionCampaign ManagementData AnalysisPerformance ReportingStrategic Recommendations

Soft Skills

LeadershipClient Relationship ManagementCoachingCommunicationProblem Solving

Certifications

Google Ads CertificationGoogle Analytics Certification