B2B Marketing Campaign Strategy and Performance Director
Return on Investment Ltd
full-time
Posted on:
Location Type: Hybrid
Location: Milton Keynes • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
About the role
- Developing B2B demand generation and demand capture strategies aligned to client objectives and commercial KPIs
- Defining campaign and creative approaches, including channels, formats and content types
- Creating campaign frameworks that balance brand, demand creation and demand capture based on audience maturity
- Translating strategy into clear messaging hierarchies, KPIs and delivery plans
- Producing strategies that can be costed, refined and presented to clients in partnership with senior stakeholders
- Taking overall ownership of campaign delivery across assigned accounts
- Converting briefs into clear, actionable plans for internal and external teams
- Providing strong creative direction across: LinkedIn and paid social, Email marketing, Thought leadership and white papers, Website and landing page content
- Interrogating campaign data to assess performance against agreed KPIs
- Identifying opportunities to optimise creative, messaging, channels and formats
- Partnering with marketing automation specialists on nurture journeys, segmentation and workflows
- Managing a small delivery team (two direct reports)
Requirements
- 5+ years’ experience in senior B2B marketing delivery roles
- Strong agency background delivering high-performing B2B demand generation and demand capture campaigns
- Proven expertise in creating and scaling effective B2B content strategies
- Deep understanding of which channels drive return at different stages of the buyer journey
- Experience leading integrated campaigns across paid media, email, social, content and automation
- Confident briefing and managing creatives, media specialists and marketing automation experts
- A calm, methodical operator with director-level credibility
- Performance-focused, commercially aware and comfortable managing multiple campaigns simultaneously
- Automotive B2B experience is desirable, but not essential.
Benefits
- A genuinely specialist B2B automotive agency within the ROI Automotive group
- A newly created, senior role with scope to shape team structure and delivery standards
- Opportunity to build and refine campaign strategy following major client growth
- A collaborative, expert-led environment with a strong performance culture
- The chance to have real influence while still working in a business with a startup mindset
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B demand generationdemand capture strategiescampaign managementcontent strategymarketing automationperformance analysiscreative directionsegmentationemail marketingpaid media
Soft skills
leadershipcommunicationstrategic thinkingcollaborationproblem-solvingcreativitymethodical approachcalm under pressureclient managementteam management