Return on Investment Ltd

B2B Marketing Campaign Strategy and Performance Director

Return on Investment Ltd

full-time

Posted on:

Location Type: Hybrid

Location: Milton Keynes • United Kingdom

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Job Level

Lead

About the role

  • Developing B2B demand generation and demand capture strategies aligned to client objectives and commercial KPIs
  • Defining campaign and creative approaches, including channels, formats and content types
  • Creating campaign frameworks that balance brand, demand creation and demand capture based on audience maturity
  • Translating strategy into clear messaging hierarchies, KPIs and delivery plans
  • Producing strategies that can be costed, refined and presented to clients in partnership with senior stakeholders
  • Taking overall ownership of campaign delivery across assigned accounts
  • Converting briefs into clear, actionable plans for internal and external teams
  • Providing strong creative direction across: LinkedIn and paid social, Email marketing, Thought leadership and white papers, Website and landing page content
  • Interrogating campaign data to assess performance against agreed KPIs
  • Identifying opportunities to optimise creative, messaging, channels and formats
  • Partnering with marketing automation specialists on nurture journeys, segmentation and workflows
  • Managing a small delivery team (two direct reports)

Requirements

  • 5+ years’ experience in senior B2B marketing delivery roles
  • Strong agency background delivering high-performing B2B demand generation and demand capture campaigns
  • Proven expertise in creating and scaling effective B2B content strategies
  • Deep understanding of which channels drive return at different stages of the buyer journey
  • Experience leading integrated campaigns across paid media, email, social, content and automation
  • Confident briefing and managing creatives, media specialists and marketing automation experts
  • A calm, methodical operator with director-level credibility
  • Performance-focused, commercially aware and comfortable managing multiple campaigns simultaneously
  • Automotive B2B experience is desirable, but not essential.
Benefits
  • A genuinely specialist B2B automotive agency within the ROI Automotive group
  • A newly created, senior role with scope to shape team structure and delivery standards
  • Opportunity to build and refine campaign strategy following major client growth
  • A collaborative, expert-led environment with a strong performance culture
  • The chance to have real influence while still working in a business with a startup mindset
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationdemand capture strategiescampaign managementcontent strategymarketing automationperformance analysiscreative directionsegmentationemail marketingpaid media
Soft Skills
leadershipcommunicationstrategic thinkingcollaborationproblem-solvingcreativitymethodical approachcalm under pressureclient managementteam management