Rethink

PR Specialist

Rethink

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$55,000 - CA$65,000 per year

About the role

  • Supporting key accounts focusing on opportunities to amplify campaigns through the tactical application of earned media and sponsored opportunities
  • Supporting influencer collaborations from beginning to end, including the development of influencer briefs and the management of campaign hard costs and seeding kits
  • Drafting compelling headlines, press releases, and message hierarchies, bringing forward elements of the CRAFTS framework to elevate all written work
  • Training team members on PR tools, databases, and platforms to their full capability, including MRP, Muck Rack, Meltwater, Critical Mention, Klear, and Certn
  • Contributing to award-winning work by independently suggesting creative solutions that make ideas bigger, more newsworthy, and more famous
  • Delivering elements of client programs autonomously and according to timelines, helping to define project plans, tasks, and reporting practices
  • Problem-solving to alleviate difficult situations and seeking help from senior colleagues when faced with challenging scenarios
  • Providing a clear point of view on creative ideas, amplification, and risks based on a foundational understanding of earned, owned, shared, and paid channels
  • Actively participating in meetings, circulating notes, and managing workload expectations to build rock-solid project and time management skills
  • Bringing energy and optimism to the creative process while maintaining an informed media perspective and keen instincts

Requirements

  • 2-4 years of industry experience
  • A passion for continuing to grow your craft
  • Strong presentation and communication skills
  • Solid creative instinct
  • Relationships – you’ve got solid relationships in the industry, and you’re good at building new ones
  • An entrepreneurial spirit – you take ownership of your work and bring fresh thinking to the table
  • A proactive approach – you can see the destination, and you know how to build the path there
Benefits
  • Competitive compensation and benefits, including added mental health benefits
  • Variety of employee perks
  • Great work culture
  • No client meeting Mondays
  • Hybrid work environment
  • Access to Rethink’s national DE&I committee and working groups
  • Growth and training opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
earned mediainfluencer collaborationspress releasesCRAFTS frameworkproject plansreporting practicesproblem-solvingcreative solutionscampaign managementmedia perspective
Soft Skills
presentation skillscommunication skillscreative instinctrelationship buildingentrepreneurial spiritproactive approachtime managementteam trainingworkload managementoptimism