Retail Insight

Business Development Executive

Retail Insight

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Spark

About the role

  • Create Demand Across Target Accounts
  • Build and run account mini-plays using our 5-point connector method: research, fit alignment, persona mapping, bespoke messaging, and multi-channel outreach.
  • Segment and prioritize ~300 ICP accounts by cohort and tier.
  • Craft Messaging That Earns Demos
  • Write relevant, high-signal emails and CTAs that spark curiosity and action.
  • Pair outreach with social touches, events, executive assists, and direct mail.
  • Run Regional Events & Direct Mail Campaigns
  • Plan and execute hosted roundtables, field dinners, and sponsored events — from invite to post-event follow-up that converts.
  • Manage high-impact direct mail campaigns: scope, personalize, ship, and track performance.
  • Collaborate & Convert
  • Partner with sales and marketing on Create > Capture > Convert plays each quarter.
  • Book and prep qualified demos/discovery calls with account owners — complete with context, persona maps, and proof points.
  • Keep data clean and reporting sharp in HubSpot.
  • Learn, Share, and Optimise
  • Track engagement, report weekly wins, and surface insights for ongoing testing.
  • Experiment boldly, measure impact, and iterate quickly.

Requirements

  • prior experience in B2B sales development, demand generation, or field marketing across US markets
  • Experience selling SaaS or technology products
  • A marketer’s creativity with a salesperson’s grit
  • Confident with a variety of tools including HubSpot (sequences, routing, reporting, data hygiene)
  • Proven ability to write personalized, relevant outreach that earns senior-level engagement.
  • Comfortable owning regional events and direct mail campaigns that actually convert.
  • Bonus: experience in retail or grocery tech, or selling/marketing to retail executives.
Benefits
  • Hybrid & Flexible Working: Work from anywhere with 2 days in-office per week (typical), plus summer hours and extra days off for life’s big moments (including your birthday and wedding).
  • Generous Time Off: 26 days PTO (increasing with service), paid volunteer days, and full support for your wellbeing, including mental health resources.
  • Career & Learning: Access to a top-tier learning platform, career progression plans, and support to create your ideal home workspace.
  • Health & Financial Benefits: Comprehensive medical, dental, and vision coverage, plus a 6% matched retirement plan.
  • Personal Perks: Annual phone reimbursement, onsite gym access, and customizable benefits via our online platform - and even a great commission plan based on your performance.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B sales developmentdemand generationfield marketingSaaS salespersonalized outreachevent planningdirect mail campaignsdata hygienereportingengagement tracking
Soft Skills
creativitygritcollaborationcommunicationorganizationproblem-solvingadaptabilityinsight generationstrategic thinkinginitiative