Restaurant365

Digital Advertising Manager

Restaurant365

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $78,000 - $118,000 per year

About the role

  • Lead the development, execution, and optimization of paid media campaigns across platforms including Google, Bing, LinkedIn, Meta (Facebook/Instagram), YouTube, and others.
  • Align channel strategies with broader demand generation goals to maximize pipeline and ROI.
  • Manage the end-to-end media calendar and ensure timely execution of campaigns.
  • Serve as the primary point of contact for Restaurant365’s paid media agency.
  • Own the paid media budget, including allocation, pacing, forecasting, and reconciliation.
  • Make real-time adjustments to maximize efficiency and deliver against CPL and Build Value+ targets.
  • Monitor KPIs and deliver reporting on campaign performance (e.g., impressions, clicks, CPL, Qualified Rate, pipeline contribution, ROI).
  • Work closely with Marketing Operations to ensure accurate tracking and attribution.
  • Test, learn, and iterate to continuously improve campaign results.
  • Partner with the Demand Generation team on account-based marketing initiatives by leading the media strategy, targeting, and execution for identified high-value accounts and segments.
  • Leverage tools like 6sense, LinkedIn Matched Audiences, and custom audiences for precision targeting.
  • Collaborate with Field Marketing, SEO, Content, Creative, and Sales to ensure campaign alignment and effective messaging.
  • Partner with the SEO and Content teams on landing page testing and conversion rate optimization.
  • Manage day-to-day operations within advertising platforms and coordinate with Marketing Ops to maintain UTM standards, tracking, and integrations.
  • Identify opportunities to evolve the digital marketing tech stack and workflows.
  • Other duties as assigned.

Requirements

  • 5+ years of digital marketing experience, including hands-on paid media management in a B2B or SaaS environment.
  • Strong expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube.
  • Proven ability to manage large-scale media budgets with performance accountability.
  • Excellent analytical skills with experience in campaign reporting and ROI analysis.
  • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
  • Strong communication and collaboration skills.
  • Self-starter who thrives in a fast-paced, results-oriented environment.
  • Experience with ABM platforms (e.g., 6sense, Demandbase).
  • Experience working with external agencies or media vendors.
  • Familiarity with Domo or similar BI tools.
  • Experience in restaurant tech or a similar B2B vertical.
Benefits
  • Comprehensive medical benefits, 100% paid for employee.
  • 401k + matching.
  • Equity Option Grant.
  • Unlimited PTO + Company holidays.
  • Wellness initiatives.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media managementcampaign reportingROI analysisbudget managementdigital marketingaccount-based marketingperformance accountabilitycampaign optimizationtargetingconversion rate optimization
Soft Skills
analytical skillscommunication skillscollaboration skillsself-starterresults-orientedleadershiporganizational skillsproblem-solvingadaptabilitytime management