Restaurant Supply

Ecommerce

• Analyze customer behavior, conversion funnels, session recordings, and analytics to identify opportunities that increase conversion rate and revenue.
• Identify friction throughout the customer journey and recommend improvements based on behavioral insights, usability principles, and commercial objectives.
• Design conversion-focused product experiences in Figma that are ready for developer implementation and optimized for business performance.
• Optimize critical B2B eCommerce experiences including navigation, search, product discovery, product detail pages, cart, checkout, account workflows, and purchasing flows.
• Develop hypotheses for A/B tests and collaborate with developers and experimentation teams to validate improvements through data.
• Evaluate experiment results and continuously iterate based on customer behavior and business metrics.
• Partner closely with engineering and stakeholders to prioritize high-impact opportunities that improve customer experience and commercial performance.
• Maintain a consistent, professional, and trustworthy customer experience across a large product catalog.
• Independently identify optimization opportunities rather than waiting for design requests.
• Stay current on B2B eCommerce, customer behavior, conversion optimization, and product design best practices.

Freelance B2B eCommerce CRO, Product Designer

Business Development Rep

• Evaluate and prioritize opportunities with Premier, Vizient, Avendra International, Entegra Procurement Services, HPS, E&I Cooperative Services, Sourcewell, BuyBoard, OMNIA Partners, and other relevant purchasing organizations.
• Identify the appropriate sourcing leaders, category managers, contracting executives, and procurement decision-makers within each target organization.
• Use existing industry relationships to secure qualified introductions and meetings with priority GPO contacts.
• Advise RestaurantSupply.com on how each organization evaluates, approves, contracts with, and onboards new suppliers.
• Develop a clear pursuit strategy for each target GPO, including positioning, product categories, pricing requirements, compliance needs, and decision timelines.
• Support the preparation of supplier presentations, capability statements, RFIs, RFPs, proposals, and contract submissions.
• Guide negotiations involving pricing, rebates, administrative fees, service levels, reporting requirements, contract terms, and renewal provisions.
• Identify operational, technical, financial, or compliance gaps that could prevent RestaurantSupply.com from qualifying as an approved supplier.
• Position RestaurantSupply.com’s product selection, ecommerce capabilities, fulfillment network, customer service, and pricing as competitive advantages.
• Track all GPO opportunities and provide regular updates on progress, decision-makers, meetings, obstacles, deadlines, and recommended next steps.
• Support the transition from contract award to supplier onboarding, implementation, reporting, and member activation.
• Transfer relevant knowledge, contacts, documents, and processes to the internal RestaurantSupply.com team to support long-term GPO channel development.

Business Development and Contracting Consultant

• Analyze customer behavior, website analytics, session recordings, and performance data to proactively identify conversion barriers and revenue opportunities.
• Develop UX hypotheses and recommend improvements designed to increase conversion rate, revenue per visitor, average order value, and other key eCommerce KPIs.
• Design high-quality, conversion-focused user experiences and interfaces in Figma that are clearly structured, documented, and ready for developer implementation.
• Optimize critical eCommerce experiences, including navigation, search, category and product pages, cart, checkout, calls to action, product discovery, and other key customer journeys.
• Partner closely with developers and the A/B testing team to turn UX hypotheses into measurable experiments.
• Design variations for A/B and multivariate testing and iterate based on quantitative results and customer behavior.
• Use tools such as Google Analytics, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior and support design decisions with data.
• Evaluate experiment results and translate findings into actionable recommendations for future optimization.
• Ensure the website maintains a professional, polished, corporate, and trustworthy experience that builds customer confidence throughout the purchasing journey.
• Maintain consistency across design systems, components, layouts, and interaction patterns while continuously identifying opportunities for improvement.
• Work independently to identify and prioritize high-impact opportunities rather than relying solely on assigned design requests.
• Stay current on eCommerce UX, conversion optimization, experimentation, and usability best practices and apply relevant insights to RestaurantSupply.com.

Freelance eCommerce CRO, UX/UI Designer

Backend Engineer

• Design and implement scalable backend services utilizing PHP/Symfony.
• Develop reliable APIs, workers, batch jobs, integrations, and internal tooling.
• Enhance system performance, latency, throughput, and resource efficiency.
• Make informed architectural decisions regarding data flow, background processing, queues, caching, and service boundaries.
• Produce clean, maintainable, well-tested code.
• Diagnose complex production issues across application code, databases, queues, logs, and external services.
• Employ AI tools such as Cursor, Claude Code, or similar to expedite development, testing, debugging, and refactoring.
• Critically review AI-generated code for correctness, performance, security, and maintainability.
• Collaborate with QA and other engineers to deliver reliable systems.
• Other duties as assigned

Backend Engineer – PHP, Symfony, AI-Native Development

Account Executive

• Call and check lead times for items directly with factories, ensuring accurate and timely information is relayed to the sales team and customers.
• Obtain order updates and track shipments, providing valuable customers with timely and precise tracking information.
• Assist in entering orders into the system, ensuring accuracy and efficiency in the order processing phase.
• Conduct follow-up communications with customers to confirm their satisfaction with the products and services received, addressing any concerns to maintain high customer satisfaction.
• Support the sales team with various tasks as needed to facilitate the growth of sales, including administrative support, data entry, and customer service efforts.

Virtual Sales Representative Assistant

SDET

• Design clear and maintainable test plans and regression suites.
• Develop automated tests utilizing Playwright or comparable frameworks.
• Conduct testing on APIs, backend workflows, asynchronous jobs, integrations, and frontend processes.
• Validate correctness through UI checks, API responses, logs, database records, and command-line tools.
• Identify edge cases, race conditions, data inconsistencies, and performance-related risks.
• Collaborate with engineers to define acceptance criteria and enhance testability.
• Employ AI tools to assist in generating test scenarios, automating repetitive QA tasks, and analyzing failures.
• Report bugs with precision, including reproduction steps, expected behavior, actual behavior, and supporting evidence.

Freelance B2B eCommerce CRO, Product Designer

Business Development and Contracting Consultant

Freelance eCommerce CRO, UX/UI Designer

Backend Engineer – PHP, Symfony, AI-Native Development

Virtual Sales Representative Assistant

QA Automation Engineer