Freelance B2B eCommerce CRO, Product Designer

Restaurant Supply

Freelance B2B eCommerce CRO & Product Designer optimizing purchasing experiences for Restaurant Supply. Driving growth through data-driven design and customer insights.

Posted 7/23/2026part-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in designing conversion-focused product experiences for B2B eCommerce, leveraging data-driven insights to optimize customer journeys and enhance commercial performance. Proficient in utilizing tools like Figma and Google Analytics to create developer-ready designs and evaluate A/B test results.

Highest-signal resume keywords

B2B ECommerce ExperienceConversion Rate OptimizationFigma ProficiencyA/B Testing ExperienceBehavioral Analytics Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DesignConversion OptimizationCustomer Behavior AnalysisUsability PrinciplesData-Driven Decision Making

Soft Skills

Excellent CommunicationOrganizational SkillsDocumentation Skills

Tools & Technologies

Google Analytics (GA4)Microsoft ClarityHotjarFullStoryFigma

Industry Keywords

High-Ticket ECommerceLarge-Scale Catalog WebsitesCommercial KPIsCustomer JourneyProduct Discovery

About the role

Key responsibilities & impact

Analyze customer behavior, conversion funnels, session recordings, and analytics to identify opportunities that increase conversion rate and revenue.
Identify friction throughout the customer journey and recommend improvements based on behavioral insights, usability principles, and commercial objectives.
Design conversion-focused product experiences in Figma that are ready for developer implementation and optimized for business performance.
Optimize critical B2B eCommerce experiences including navigation, search, product discovery, product detail pages, cart, checkout, account workflows, and purchasing flows.
Develop hypotheses for A/B tests and collaborate with developers and experimentation teams to validate improvements through data.
Evaluate experiment results and continuously iterate based on customer behavior and business metrics.
Partner closely with engineering and stakeholders to prioritize high-impact opportunities that improve customer experience and commercial performance.
Maintain a consistent, professional, and trustworthy customer experience across a large product catalog.
Independently identify optimization opportunities rather than waiting for design requests.
Stay current on B2B eCommerce, customer behavior, conversion optimization, and product design best practices.

Requirements

What you’ll need

5+ years of experience designing product experiences for B2B eCommerce, high-ticket eCommerce, or large-scale catalog websites.
Demonstrated success increasing conversion rate, revenue, average order value, lead quality, or other commercial KPIs through product design and experimentation.
Strong portfolio showcasing measurable business outcomes, including the problem, your solution, experimentation approach, and results.
Advanced proficiency with Figma and experience creating developer-ready product designs and design systems.
Hands-on experience with Google Analytics (GA4), Microsoft Clarity, Hotjar, FullStory, or similar behavioral analytics platforms.
Experience designing and evaluating A/B tests and making product decisions based on quantitative data.
Strong understanding of customer psychology, purchasing behavior, usability principles, and conversion optimization.
Experience collaborating closely with developers to ensure high-quality implementation.
Excellent communication, organization, and documentation skills.

Benefits

Comp & perks

Fully remote work flexibility.
Flexible part-time schedule.
Opportunity to influence a high-traffic B2B eCommerce platform.
Direct access to analytics, behavioral insights, and experimentation initiatives.
Close collaboration with product, engineering, and eCommerce leadership.
Opportunity for an ongoing freelance relationship based on performance and business needs.