ResQ

Senior Marketing Manager

ResQ

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Job Level

Senior

Tech Stack

Go

About the role

  • Own Growth & Full Funnel Strategy
  • Develop and execute end-to-end growth and performance marketing strategies across the full funnel, from awareness and acquisition through activation, conversion, and retention with a clear focus on revenue impact.
  • Website Management
  • Maintain and update web assets to ensure the website is current, accurate, and optimized for performance.
  • Drive Data, Experimentation & Automation
  • Own marketing analytics and reporting across channels (SEO, SEM, paid media, lifecycle, etc.). Define and track KPIs, implement automation and tracking tools, and lead A/B testing and experimentation to continuously optimize performance.
  • Partner on Product & Go-to-Market
  • Collaborate closely with Engineering, and Sales to lead go-to-market strategy, product launches, and messaging that clearly communicates value to trades and field service customers.
  • Own Marketing Budget
  • Manage the marketing budget to maximize ROI.
  • Market Intelligence
  • Stay up to date on industry trends, competitor activity, and emerging technologies to keep ResQ ahead of the curve.

Requirements

  • 5–7 years of experience in B2B SaaS marketing, ideally in a startup or high growth tech environment
  • Experience marketing to the trades, field service, or construction industry
  • Strong generalist background across growth, product marketing, and go-to-market
  • Comfortable using data, analytics, and AI-powered tools to drive decision making and performance
  • Deep understanding of full funnel marketing, segmentation, and experimentation
  • Proven ability to lead and mentor small teams
  • Strong communicator who can turn complex ideas into clear, compelling messages and take ownership from strategy through execution
Benefits
  • ResQ is an equal opportunity employer
  • We do not discriminate against applicants based on race, colour, religion, sex, national origin, or disability, or any other status or condition protected by Ontario or local law.
  • ResQ is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingmarketing analyticsA/B testingSEOSEMautomation toolsKPI trackingfull funnel marketingsegmentation
Soft Skills
leadershipmentoringcommunicationstrategic thinkingcollaborationdecision makingproblem solvingownershipcreativityadaptability