ResQ

Marketing

• Own Growth & Full Funnel Strategy
• Develop and execute end-to-end growth and performance marketing strategies across the full funnel, from awareness and acquisition through activation, conversion, and retention with a clear focus on revenue impact.
• Website Management
• Maintain and update web assets to ensure the website is current, accurate, and optimized for performance.
• Drive Data, Experimentation & Automation
• Own marketing analytics and reporting across channels (SEO, SEM, paid media, lifecycle, etc.). Define and track KPIs, implement automation and tracking tools, and lead A/B testing and experimentation to continuously optimize performance.
• Partner on Product & Go-to-Market
• Collaborate closely with Engineering, and Sales to lead go-to-market strategy, product launches, and messaging that clearly communicates value to trades and field service customers.
• Own Marketing Budget
• Manage the marketing budget to maximize ROI.
• Market Intelligence
• Stay up to date on industry trends, competitor activity, and emerging technologies to keep ResQ ahead of the curve.

Senior Marketing Manager