Resource Guru

Growth Marketing

• Own end-to-end growth across SEO/AEO, paid acquisition, lifecycle, and CRO.
• Build and maintain a clear growth model linking traffic to activation to revenue.
• Each quarter, identify and execute on the highest-impact growth initiatives across acquisition, activation, and conversion (e.g. SEO strategy shifts, paid campaign optimisation, onboarding improvements, CRO experiments).
• Identify new acquisition opportunities and scalable channels.
• Lead technical SEO, content SEO, and AEO.
• Bring outsourced SEO back in-house and own performance directly.
• Work closely with our content writer to shape SEO/AEO strategy, prioritise topics, build authority, and turn growth insights into high-impact content.
• Build topic clusters, landing pages, and programmatic SEO initiatives.
• Track rankings, competitors, traffic quality, assisted conversions, and revenue impact.
• Own paid strategy and execution (search, paid social, software review sites, retargeting).
• Manage budgets, CAC, and ROAS with commercial discipline.
• Build and test ad creative, landing pages, and funnel experiments.
• Partner with Product Marketing on messaging and positioning.
• Improve trial-to-paid conversion by optimising acquisition quality, landing pages, onboarding flows, and lifecycle messaging - partnering with Product on activation experiments.
• Run A/B tests on landing pages, signup flows, and onboarding journeys.
• Partner with Product to influence activation and growth loops.
• Own growth reporting and dashboards.
• Track core metrics (CAC, LTV, payback, funnel conversion, pipeline contribution).
• Turn data into clear weekly insights and recommendations.
• Work closely with Product to connect marketing to product usage.
• Use AI tools daily for research, copy, analysis, and experimentation.
• Apply AI as a force multiplier - designing workflows and systems that significantly increase output, speed, and quality.
• Partner with Product Marketing on campaigns, launches, and messaging.
• Work with Product and Design on growth experiments and onboarding improvements.
• Support Sales and Customer Success with lead quality insights and pipeline optimisation.
• Collaborate closely with founders on growth strategy.

Senior Performance/Growth Marketer