Senior Performance/Growth Marketer

Resource Guru

Senior Performance/Growth Marketer at Resource Guru managing end-to-end B2B SaaS growth initiatives remotely. Collaborating with co-founders and using AI tools for optimal performance.

Posted 5/19/2026full-timeRemote • 🇬🇧 United KingdomSenior💰 £80,000 - £100,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end growth across SEO/AEO, paid acquisition, lifecycle, and CRO.
Build and maintain a clear growth model linking traffic to activation to revenue.
Each quarter, identify and execute on the highest-impact growth initiatives across acquisition, activation, and conversion (e.g. SEO strategy shifts, paid campaign optimisation, onboarding improvements, CRO experiments).
Identify new acquisition opportunities and scalable channels.
Lead technical SEO, content SEO, and AEO.
Bring outsourced SEO back in-house and own performance directly.
Work closely with our content writer to shape SEO/AEO strategy, prioritise topics, build authority, and turn growth insights into high-impact content.
Build topic clusters, landing pages, and programmatic SEO initiatives.
Track rankings, competitors, traffic quality, assisted conversions, and revenue impact.
Own paid strategy and execution (search, paid social, software review sites, retargeting).
Manage budgets, CAC, and ROAS with commercial discipline.
Build and test ad creative, landing pages, and funnel experiments.
Partner with Product Marketing on messaging and positioning.
Improve trial-to-paid conversion by optimising acquisition quality, landing pages, onboarding flows, and lifecycle messaging - partnering with Product on activation experiments.
Run A/B tests on landing pages, signup flows, and onboarding journeys.
Partner with Product to influence activation and growth loops.
Own growth reporting and dashboards.
Track core metrics (CAC, LTV, payback, funnel conversion, pipeline contribution).
Turn data into clear weekly insights and recommendations.
Work closely with Product to connect marketing to product usage.
Use AI tools daily for research, copy, analysis, and experimentation.
Apply AI as a force multiplier - designing workflows and systems that significantly increase output, speed, and quality.
Partner with Product Marketing on campaigns, launches, and messaging.
Work with Product and Design on growth experiments and onboarding improvements.
Support Sales and Customer Success with lead quality insights and pipeline optimisation.
Collaborate closely with founders on growth strategy.

Requirements

What you’ll need

5+ years in Performance Marketing/Growth roles within B2B SaaS (ideally product-led or hybrid PLG/sales-assisted).
Direct ownership of acquisition funnels from traffic to activation to revenue (not just top-of-funnel).
Hands-on experience running SEO and paid acquisition simultaneously, with accountability for CAC and pipeline impact.
Proven track record of scaling organic growth through:
- Technical SEO/AEO
- Content-led SEO/AEO
- Landing pages and programmatic SEO
Strong paid media experience across Google Search and LinkedIn Ads, including:
- Campaign structure and optimisation
- Keyword strategy and intent mapping
- Budget ownership
- Creative testing
- Conversion tracking
- ROAS/payback analysis.
Experience running CRO programs:
- A/B testing landing pages and signup flows
- Improving trial activation
- Increasing trial-to-paid conversion.
Comfortable building growth models and forecasts (LTV, CAC, payback, funnel conversion).

Benefits

Comp & perks

Performance-related bonus: up to 20% of salary, based on a mix of company growth and individual impact on key metrics such as pipeline generation, CAC efficiency, and conversion rates.
Stock options
Work from anywhere you like (within at least +/- 2 hours of UK time) - co-working space will be provided if necessary
30 days paid holiday + Dec 24 - Jan 1 company holiday
Birthday off + house move day off
Flexible hours
Annual training and conference allowance - £3,000
A home office equipment contribution upon joining (then every 3 years) - £1,000
Budget to visit local or international colleagues
Monthly health & wellbeing contribution - to be used as you see fit - £100
Pension contribution
International travel - We host Guru Gatherings where we all get a chance to see each other in HD 🌎 Past locations have included Budapest, Dublin, London, Barcelona and Cape Town. Read more about our most recent trip here

ATS Keywords

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Hard Skills & Tools

SEOAEOCROpaid acquisitionperformance marketingA/B testingconversion trackingkeyword strategydata analysisgrowth modeling

Soft Skills

collaborationleadershipcommunicationstrategic thinkingproblem-solvingcreativityanalytical thinkingproject managementinsight generationcommercial discipline