Marketing Automation Specialist
ResMed
full-time
Posted on:
Location Type: Remote
Location: Ireland
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Tech Stack
About the role
- Work in coordination with business units to understand platform requirements and advise on how requirements can best be satisfied
- Create workflows, templates, and automated processes to run email, OTT, and SMS campaigns efficiently
- Develop custom solutions (e.g., AMPscript) for email personalization and advanced dynamic content use cases
- Implement extensive knowledge to develop and trigger automations for marketing automation platforms enabling seamless customer experiences across touchpoints including email, mobile, advertising, web, direct mail, sales, commerce, and service
- Provide support to digital marketing team members across regions including North America, Latin America, Europe, Africa, and Asia to resolve issues with Marketing Cloud and related applications
- Configure complex automations and journey builds
- Monitor performance and maintain marketing automation platform systems according to business requirements
- Create, modify, and update reports, dashboards, objects, fields, etc. for business stakeholders
- Perform day-to-day administration, configuration, and troubleshooting of marketing automation platforms
- Create and manage users; maintain user roles, profiles, access controls, security settings, etc. (User Profiles, Role Hierarchy, Sharing Rules, and Security)
- Research and recommend innovative and possible automated approaches for system administration tasks
- Liaison with cross-functional teams to secure support for solutions
- Understand data segmentation and cross-platform integrations (e.g., Marketing Cloud Connect)
- Collaborate and train other team members
Requirements
- Bachelor’s degree in Business, Computer Science, or a related analytical field
- 2-4 years developing and executing emails and CRM campaigns using Salesforce Marketing Cloud or Dotdigital
- Proficient in writing custom SQL, AMPScript, and troubleshooting marketing automation platform challenges
- Comfort developing HTML, CSS, and JavaScript
- Experience in marketing analytics, data analysis, reporting or consumer insights
- Knowledge of best practices in email marketing, marketing automation, and customer retention
- Highly detail-oriented analytical approach and comfortable suggesting improvements
- Ability to work autonomously with little guidance to meet project deadlines
- Salesforce Marketing Cloud Certifications preferred
Benefits
- Competitive benefits
- Access to a referral bonus
- ResMed's preferred shareholding programme
- Internal career opportunity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
AMPscriptSQLHTMLCSSJavaScriptmarketing automationdata analysisreportingemail marketingCRM campaigns
Soft skills
analytical approachdetail-orientedautonomous workproject managementcollaborationproblem-solvingcommunicationtrainingcross-functional teamworksuggesting improvements
Certifications
Salesforce Marketing Cloud Certifications