Reputation

Senior Marketing Communications Strategist

Reputation

full-time

Posted on:

Location Type: Hybrid

Location: Scottsdale • Arizona • Utah • United States

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Job Level

Senior

About the role

  • Develop and execute a thought leadership content strategy that aligns with the company's overall marketing objectives and brand positioning.
  • Create a cohesive and engaging narrative that communicates the value proposition of our Reputation Platform to our ICP and beyond.
  • Support our awareness efforts and thought leadership bench.
  • Work alongside a team of marketeers, including data analysts, designers, and multimedia specialists, to produce high-quality and compelling content.
  • Generate a variety of content types, including social media management, blog posts, campaign kits, research reports, case studies, byline articles, infographics, videos, and more.
  • Work closely with the marketing and sales teams to support campaigns with relevant and impactful content.
  • Align content creation with product launches, research initiatives, awareness campaigns, promotions, and other strategic initiatives.
  • Serve as the primary day-to-day point of contact for our external PR agency, ensuring timely execution of media pitches, press releases, and rapid-response commentary.
  • Actively identify and cultivate opportunities for media interest, managing incoming inquiries and preparing spokespeople for interviews to boost brand awareness.
  • Manage the rhythm of business with industry analysts, including scheduling briefings, coordinating "inquiry" calls, and tracking upcoming research reports to ensure our Reputation Platform is accurately represented.
  • Ensure consistency in messaging, tone, and branding across all content channels and platforms.
  • Uphold and enhance the company's brand identity through compelling storytelling.
  • Establish and monitor key performance indicators (KPIs) to measure the success and impact of content initiatives.
  • Utilize data and analytics to refine content strategies and optimize future efforts.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field or equivalent experience
  • 8 years of marketing experience, including demonstrated expertise in content creation and management, preferably within the SaaS or Mar-Tech industry.
  • Strong understanding of SEO principles and experience in optimizing content for search engines.
  • Excellent leadership and project management skills with the ability to collaborate across teams and departments and manage multiple projects simultaneously.
  • Exceptional written and verbal communication skills.
  • Creative thinking and a passion for staying ahead of industry trends.
Benefits
  • Paid Time Off: Flexible PTO for salary paid employees
  • Hourly employees accrue PTO based on tenure & receive 5 sick days annually. Sick days are available day 1. PTO accrues on a per paycheck basis.
  • 10 company paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for the company.
  • Multiple medical and dental plan options, plus 100% company paid vision coverage
  • 401k available through Fidelity
  • Paid Parental Leave for all eligible employees as of day 1 of employment
  • Employer paid short and long term disability and life insurance
  • Critical Illness, Accident & Hospital Indemnity insurance
  • Employee Assistance Program (EAP)
  • Access to a wide variety of perks and wellbeing apps: - PerkSpot: Employee discount program - Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships - Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health - Omada: Virtual prevention and physical therapy program - Ladder: Supplemental life insurance - SoFi: Financial wellbeing platform with 1:1 advice - Fetch: Pet insurance discount program - Spring Health for Guardian: Virtual mental health support - XP Health for Guardian: Virtual eyewear platform - Rate.com: Mortgage services discount program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent creationSEOdata analyticsproject managementnarrative developmentsocial media managementcampaign managementbrandingKPI measurement
Soft Skills
leadershipcollaborationcommunicationcreative thinkingtime managementstorytellingstrategic thinkingproblem-solvingadaptabilityinterpersonal skills
Certifications
Bachelor's degree in MarketingBachelor's degree in Communicationsrelated field degree