Reproductive Medicine Associates (RMA Network)

Account Executive

• Under the direction of the Sales Director, the Physician Liaison will develop and implement strategic initiatives to drive physician relationship development across Boston and the surrounding areas.
• This role is responsible for increasing referral activity and supporting organizational goals and objectives within the IVI RMA Boston IVF territory.
• Key responsibilities include, but are not limited to, developing new physician relationships, promoting programs and services, and analyzing data to identify growth opportunities and optimize outreach efforts throughout the assigned market.
• Covers Southern and Western Ma, plus Rhode Island
• Routinely visits with local physician community (in-person and virtual) to educate clinical staff and build/maintain relationships and referrals to Boston IVF
• Builds relationships with OBGYN, PCP, Endocrinology, Urology and Oncology providers and office staff to update them on procedures, new technologies and ease referral process
• Acts as an advocate to enhance communications with physicians and increase understanding of patient needs
• Acts as Operations Liaison to referring MD offices
• Regularly logs visit information in Salesforce CRM
• Coordinates all physician-education marketing activities
• Manages booth presence at various events/conferences throughout local market
• Proposes unique corporate education alliances/opportunities
• Reexamines print collateral; suggests new ways to enhance communication with clients
• Stays up to date on research in the field and monitors competitor activity

Physician Liaison – Outside Sales Representative

Data Analyst

• Supports the design, development, and implementation of new reporting requirements.
• Gathers and translates business needs and requirements from non-technical end users and stakeholders into query development and design.
• Fulfills ad-hoc reporting/data requests.
• Performs data validation to ensure completeness and accuracy of queries and reports and reconciles discrepancies.
• Assists in the evaluation and prioritization of reported issues and communicates status and resolution to relevant users.
• Participates in the maintenance of existing queries and reports, re-writing and enhancing these queries as needed.
• Assists in the building of data visualizations and dashboards in PowerBI to display defined KPI.
• Participates in the presentation of complex concepts and results to end users and stakeholders
• Participates in the migration from Tableau to PowerBI

Physician Liaison – Outside Sales Representative

Business Data Analyst