Physician Liaison – Outside Sales Representative

Reproductive Medicine Associates (RMA Network)

Physician Liaison developing and implementing strategic initiatives to drive physician relationship development across Boston. Promoting IVF services and increasing referral activity for IVI RMA.

Posted 7/21/2026full-timeWaltham • Massachusetts • 🇺🇸 United StatesJuniorMid-Level💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing physician relationships and driving referral activity within the healthcare sector, utilizing strong communication skills and strategic marketing initiatives to enhance outreach and education efforts.

Highest-signal resume keywords

Physician Relationship DevelopmentSales ExperienceCustomer Relationship Management SoftwareHealthcare SalesMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Excellent Communication SkillsProfessional Demeanor

Tools & Technologies

Salesforce CRM

Industry Keywords

IVFOBGYNPCPEndocrinologyUrologyOncologyReferral ProcessPhysician EducationMarket OutreachCorporate Education Alliances

About the role

Key responsibilities & impact

Under the direction of the Sales Director, the Physician Liaison will develop and implement strategic initiatives to drive physician relationship development across Boston and the surrounding areas.
This role is responsible for increasing referral activity and supporting organizational goals and objectives within the IVI RMA Boston IVF territory.
Key responsibilities include, but are not limited to, developing new physician relationships, promoting programs and services, and analyzing data to identify growth opportunities and optimize outreach efforts throughout the assigned market.
Covers Southern and Western Ma, plus Rhode Island
Routinely visits with local physician community (in-person and virtual) to educate clinical staff and build/maintain relationships and referrals to Boston IVF
Builds relationships with OBGYN, PCP, Endocrinology, Urology and Oncology providers and office staff to update them on procedures, new technologies and ease referral process
Acts as an advocate to enhance communications with physicians and increase understanding of patient needs
Acts as Operations Liaison to referring MD offices
Regularly logs visit information in Salesforce CRM
Coordinates all physician-education marketing activities
Manages booth presence at various events/conferences throughout local market
Proposes unique corporate education alliances/opportunities
Reexamines print collateral; suggests new ways to enhance communication with clients
Stays up to date on research in the field and monitors competitor activity

Requirements

What you’ll need

Excellent communication skills and upbeat, professional demeanor
2 years minimum sales experience preferred
Healthcare-related sales experience preferred (but not mandatory)
Ideal candidate will reside in reasonable proximity to assigned territory
Must have reliable transportation (mileage reimbursement provided)
Must be flexible with driving/covering large territory
College education required
Experience with customer relationship management software a plus (but not required)

Benefits

Comp & perks

Medical, Dental, Vision Insurance Options
Retirement 401K Plan
Paid Time Off & Paid Holidays
Company Paid: Life Insurance & Long-Term Disability & AD&D
Flexible Spending Accounts
Employee Assistance Program
Tuition Reimbursement