REPLUG - App Marketing Experts

Product Designer

• You own performance and app marketing creatives end-to-end. This includes both creative direction and hands-on execution.
• Work closely with the Performance Marketing and ASO teams to ideate new creative concepts based on research, data, and testing insights
• Translate performance data, user behavior, store analytics, and market research into concrete creative ideas
• Proactively propose new angles, hooks, messages, formats, and storytelling approaches
• Define what “good creative” means at REPLUG in a performance context, and raise the quality bar over time
• Personally design and iterate on Advertising assets for platforms such as Facebook, Instagram, TikTok, Google Ads, Display ads for main DSPs
• Personally design and iterate visual assets for App Store and Google Play Store (screenshots, feature graphics, icons, visual concepts)
• You are accountable for: Creative relevance, clarity, and consistency
• Alignment between creative concepts and performance goals
• Making sure creative output is not just produced, but thought through, tested, and improved
• Use and experiment with UGC creation tools and workflows
• Explore new creative formats, trends, and execution styles relevant to app marketing
• Test different hooks, narratives, and visual approaches
• Turn experiments and learnings into repeatable creative frameworks
• Define templates, creative guidelines, and internal standards
• Act as the quality gate for all creative deliverables
• Improve creative workflows to make production more efficient and scalable
• Own the visual consistency of REPLUG across all channels
• Support B2B marketing initiatives in collaboration with our Head of Marketing
• Shape how creative work is showcased on the website, decks, case studies, and social media
• Ensure internal and external visuals reflect REPLUG’s positioning and quality standards

Creative Design Lead – Performance & App Marketing