RepeatMD

Performance Marketing

• Plan, build, and manage paid campaigns across Meta (Facebook/Instagram), Google Ads/YouTube, LinkedIn, and other platforms.
• Analyze campaign performance data and translate insights into actionable optimizations.
• Develop and test audience strategies including lookalike audiences, retargeting, and custom segments.
• Manage ad spend budgets and optimize for efficient CAC and ROAS.
• Stay current on platform algorithm changes, new products features, and industry best practices.
• Partner with Creative Director on ad creative strategy, copy, visuals, and landing page optimization.
• Build and maintain reporting dashboards to track KPIs and communicate results to stakeholders.
• Strategic tests on creative, copy, audiences, and bidding strategies.
• Partner with the Head of Growth Marketing on quarterly planning and budget allocation.
• Help build and execute paid acquisition strategy for upcoming D2C brand launch.

Director of Performance Marketing