RepeatMD

Director of Performance Marketing

RepeatMD

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Plan, build, and manage paid campaigns across Meta (Facebook/Instagram), Google Ads/YouTube, LinkedIn, and other platforms.
  • Analyze campaign performance data and translate insights into actionable optimizations.
  • Develop and test audience strategies including lookalike audiences, retargeting, and custom segments.
  • Manage ad spend budgets and optimize for efficient CAC and ROAS.
  • Stay current on platform algorithm changes, new products features, and industry best practices.
  • Partner with Creative Director on ad creative strategy, copy, visuals, and landing page optimization.
  • Build and maintain reporting dashboards to track KPIs and communicate results to stakeholders.
  • Strategic tests on creative, copy, audiences, and bidding strategies.
  • Partner with the Head of Growth Marketing on quarterly planning and budget allocation.
  • Help build and execute paid acquisition strategy for upcoming D2C brand launch.

Requirements

  • 7+ years of hands-on experience managing performance media campaigns, preferably for B2B SaaS.
  • Proven track record of managing and optimizing $300K+ monthly ad budgets.
  • Deep expertise in Meta Ads and Google Ads; LinkedIn Ads experience a plus.
  • Strong analytical skills with experience using Google Analytics, Looker, Metabase or similar tools.
  • Understanding of attribution models, conversion tracking, and pixel implementation.
  • Solid understanding of the B2B SaaS business model, sales funnel and KPIs.
  • Excellent communication skills and ability to present data-driven recommendations.
  • Self-starter who thrives in a fast-paced, high-growth environment, ideally in an IC role at a startup or scaleup.
  • Ability to rapidly move from strategic decision-making to hands-on execution.
  • Experience with CRM platforms (HubSpot, Salesforce) and marketing automation tools.
Benefits
  • Equal Opportunity Employer
  • Values diversity of thought and experience

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign managementperformance mediaaudience strategiesad spend optimizationdata analysisattribution modelsconversion trackingpixel implementationbudget managementD2C brand launch
Soft skills
analytical skillscommunication skillsself-starterstrategic decision-makinghands-on executionability to present data-driven recommendationsthrive in fast-paced environmentcollaborationadaptabilityproblem-solving