Rentokil Initial

Paid Search Specialist

Rentokil Initial

full-time

Posted on:

Location Type: Hybrid

Location: Crawley • United Kingdom

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Job Level

Junior

About the role

  • - In conjunction with the Paid Media Manager, deliver the operational implementation of RI’s Paid media Strategy
  • - Provide our markets with support and advice on optimisation strategies for Paid Search management and best practices
  • - Assist with the strategy and planning for improving and maximising the Global ROI of Paid media
  • - Execute paid search conversion rate tests, collect paid search performance data and extract spend, conversion and keyword insights into actionable plans that drive optimisation activities in global markets
  • - Create & maintain best practice documents & guides to share with markets
  • - Pro-actively test, evaluate & maximise the efficiency of Google product betas, incorporating those that are successful into best practices
  • - Maintain strong market relationships, keeping them up to date on the progress and success of campaigns
  • - Monitor, analyse and provide detailed reports & recommendations on paid media performance for markets, including but not limited to, audits and ROI analysis.
  • - Investigate account & agency issues and source best-practice resolutions
  • - Support the Quality Score improvements across accounts
  • - Support the sharing of paid search learnings with the SEO team and all other digital channels
  • - Leverage organic search insights and plug them into paid search channels
  • - Where required set-up and manage accounts or campaigns to drive acquisition
  • - Lead the creation, development & management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features onto the main website
  • - Assist with the expansion into other paid marketing channels, such as Paid Social, Local Service Ads, Display & Video advertising.
  • - Collaborate with colleagues in our markets, across M&I categories, agencies and third-party suppliers to effectively deliver strategic paid search strategies to maximise the ROI of paid search across the RI group
  • - Evaluate and manage agencies and third party suppliers, using ongoing KPI measurements

Requirements

  • - Minimum 12 months experience in Google Ads Paid Search
  • - Google Ads Certified
  • - Excellent working knowledge of Microsoft Office / Google Suite, especially Excel/Sheets
  • - Google Ads Interface and Editor experience
  • - Experience with analysis and reporting
  • Desirable
  • - Experience in managing multi-lingual Paid Search Accounts
  • - Bing Search Engine Marketing (SEM) experience
  • - Paid social experience (Facebook, LinkedIn)
  • - Google Data Studio experience
  • - Google Analytics Certified(GA4)
Benefits
  • - Competitive salary
  • - Hybrid working
  • - Rentokil Initial Reward Scheme
  • - 23 days holiday, plus 8 bank holidays
  • - Employee Assistance Programme
  • - Death in service benefit
  • - Healthcare
  • - Free parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsPaid Search ManagementConversion Rate OptimizationData AnalysisReportingMulti-lingual Account ManagementBing Search Engine MarketingPaid Social AdvertisingGoogle Data StudioGoogle Analytics
Soft Skills
CollaborationCommunicationRelationship ManagementStrategic PlanningProblem SolvingOptimization Strategy
Certifications
Google Ads CertifiedGoogle Analytics Certified