Rentokil Initial

Marketing Tech Analyst

Rentokil Initial

full-time

Posted on:

Location Type: Hybrid

Location: Crawley • United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

CloudGoogle Cloud PlatformSQLTableau

About the role

  • Lead workshops with marketing teams to uncover real business needs — from lead scoring and attribution to personalisation.
  • Translate high-level goals into clear user stories, functional requirements, and process maps that developers can actually build from.
  • Own and manage the product backlog, keeping priorities aligned with business value and technical reality.
  • Analyse how data flows between platforms like HubSpot, Salesforce, Adobe Campaign, and Google Cloud Platform.
  • Define data mappings and requirements for API integrations.
  • Spot opportunities to simplify — retiring redundant tools and reducing tech clutter.
  • Define data standards that improve lead routing, segmentation, and reporting.
  • Keep a close eye on system health, performance, and compliance (yes, GDPR matters).
  • Define acceptance criteria and lead User Acceptance Testing (UAT).
  • Partner with QA and technical teams to squash bugs and deliver solutions that meet the original business intent.

Requirements

  • 3–5 years’ experience as a Business Analyst, ideally with 2+ years in a Marketing or Digital environment
  • Strong understanding of the Lead-to-Revenue lifecycle
  • Hands-on experience (or solid familiarity) with platforms like HubSpot, Salesforce Marketing Cloud, or Adobe Experience Cloud
  • Technical literacy — you don’t need to be a developer, but you understand:
  • - Basic SQL for querying data
  • - APIs and how systems talk to each other
  • Experience working in Agile environments using tools like Jira and Confluence
  • Exposure to data visualisation tools such as Tableau, Looker, or Power BI
  • Exceptional communication skills — you can explain complex technical concepts to non-technical stakeholders without breaking a sweat.
Benefits
  • Competitive salary and bonus scheme
  • Hybrid working
  • Rentokil Initial Reward Scheme
  • 23 days holiday, plus 8 bank holidays
  • Employee Assistance Programme
  • Death in service benefit
  • Healthcare
  • Free parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysislead scoringattributionuser storiesfunctional requirementsdata mappingAPI integrationsSQLdata visualizationUser Acceptance Testing
Soft Skills
communicationcollaborationproblem-solvingprioritizationanalytical thinkingadaptabilitystakeholder managementattention to detailleadershipsimplification