Rentokil Initial

Digital Content Marketing Manager – 12 Month Contract

Rentokil Initial

contract

Posted on:

Location Type: Hybrid

Location: Crawley • United Kingdom

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About the role

  • Lead a team of content marketing specialists, fostering a collaborative environment, setting clear objectives, and aligning projects with the Company’s strategic goals
  • Manage and enhance the content strategy across all owned digital channels, including the website, social media accounts, and YouTube channels
  • Own and implement a performance-led social media strategy across LinkedIn, Facebook, Instagram, YouTube, X, and emerging platforms
  • Drive employee advocacy and brand amplification through organic and paid social programmes
  • Develop and execute robust content strategies that enhance engagement, conversion rates, and overall brand visibility
  • Collaborate with UX and web development teams to ensure content meets technical and accessibility standards
  • Manage the creation of diverse content forms such as blog posts, social media content, videos, and infographics
  • Ensure all content is optimised for search engines and effectively distributed across appropriate channels to maximise reach and engagement
  • Lead highly targeted, data-driven B2B campaigns across paid, social, and third-party channels
  • Manage end-to-end campaign execution, CRO experiments, retargeting, and audience segmentation
  • Support marketing strategies by implementing targeted lead-nurturing campaigns and optimising conversion paths
  • Monitor, analyse, and report on content performance and SEO effectiveness
  • Work closely with internal teams, partner markets, and regional leads to ensure content alignment and adoption of best practices
  • Manage the content budget, allocating resources for content production, tools, and paid activity effectively
  • Lead Managed Services and digital‑transformation projects end‑to‑end.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years’ experience in digital content roles, ideally within a B2B services environment.
  • Proven track record in B2B digital content marketing, SEO, and social media strategy
  • Experience delivering measurable results in lead generation, audience engagement, and conversion metrics
  • Knowledge of content production across multiple formats, including video, web, and social
  • Practical experience managing paid social campaigns on LinkedIn, Meta, and YouTube
  • Experience leading a team, with strong skills in team development and performance management
  • Strong stakeholder management and ability to influence cross-functional teams
  • Strong analytical skills to evaluate content performance and CRO experiment outcomes to optimise strategies
  • Proficient with digital marketing tools and platforms such as Conductor, Sprinklr, GA4, FullStory, Optimizely, etc.
  • Familiarity with image/ video tools like Canva, Adobe Creative Suite, etc.
Benefits
  • Competitive salary and bonus scheme
  • Hybrid working
  • Rentokil Initial Reward Scheme
  • 23 days holiday, plus 8 bank holidays
  • Employee Assistance Programme
  • Death in service benefit
  • Healthcare
  • Free parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital content marketingSEOsocial media strategylead generationaudience engagementconversion metricscontent productionCRO experimentsdata-driven campaignscontent strategy
Soft Skills
team developmentperformance managementstakeholder managementcross-functional collaborationanalytical skillsinfluencing skillsproject managementcommunication skillsstrategic thinkingcollaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications