MarTech Business Analyst
Rentokil Initial
full-time
Posted on:
Location Type: Hybrid
Location: Crawley • United Kingdom
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Tech Stack
About the role
- Requirement Discovery & Management
- Lead workshops with marketing stakeholders to capture business requirements for new tools or features (e.g., Lead Scoring, Attribution, or Personalisation).
- Translate high-level business needs into detailed User Stories, Functional Requirement Documents (FRDs), and Process Maps.
- Manage the product backlog, ensuring tasks are prioritised based on business value and technical feasibility.
- Platform & System Integration
- Analyse how data moves between core systems like HubSpot/Salesforce, Adobe Campaign, and Google Cloud Platform (GCP).
- Document data mapping requirements for API integrations.
- Identify opportunities to sunset redundant tools and consolidate the tech stack.
- Data Governance & Analytics
- Define data standards to ensure high quality for lead routing, segmentation, and reporting.
- Monitor system health and performance, ensuring that "Table Stakes" (GDPR) are met.
- Testing & Deployment (UAT)
- Define Acceptance Criteria and lead User Acceptance Testing (UAT) to ensure the technical solution meets the business's original intent.
- Coordinate with QA teams to identify and resolve bugs before a "Go-Live" event.
Requirements
- 3–5 years of Business Analysis experience, Ideally with at least 2 years specifically within a Marketing or Digital environment.
- Familiarity with the Lead-to-Revenue lifecycle and platforms like HubSpot, Salesforce Marketing Cloud or Adobe Experience Cloud
- Basic understanding of SQL (for data querying) and APIs (how systems talk to each other).
- Proficiency in Jira/Confluence or similar Agile project management tools.
- Experience with data visualisation tools like Tableau, Looker, or PowerBI.
- Communication: Exceptional ability to explain complex technical concepts to non-technical stakeholders (like a Brand Manager).
Benefits
- Competitive salary and bonus scheme
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Business AnalysisUser StoriesFunctional Requirement DocumentsProcess MapsData MappingSQLAPIsUser Acceptance TestingData GovernanceData Visualisation
Soft skills
CommunicationStakeholder ManagementAnalytical ThinkingProblem SolvingCollaboration