Rentokil Initial

Digital Data Analyst – 12 month contract

Rentokil Initial

contract

Posted on:

Location Type: Hybrid

Location: Crawley • United Kingdom

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Tech Stack

CloudSQL

About the role

  • The Digital Data Analyst will sit within the Data, Insights & Analytics team and play a key role in supporting performance across the wider Digital Marketing function.
  • This role is responsible for transforming existing digital data into clear insights, developing effective dashboards, and enabling evidence-based decision-making for Paid, SEO, and CRO teams.
  • Data & Dashboard Projects – designing and maintaining dashboards, supporting reporting frameworks, and providing analytical support for global initiatives.
  • Paid & SEO Performance Analysis – analysing paid and organic performance to identify opportunities for optimisation and growth, supporting channel teams with insight into campaign effectiveness, search visibility, and user intent.
  • CRO & Experimentation Insights – generating behavioural insights and delivering robust test measurement that directly informs roadmap prioritisation, including uplift calculations, friction analysis, and clear experiment reporting.
  • Content Performance Analytics – analysing content performance at asset level, including ROI, video analytics, engagement patterns, and user behaviour across formats. Providing insights that support content strategy, creation, and optimisation.
  • This role requires strong analytical ability, excellent data visualisation skills in Qlik Cloud and Looker Studio, and a solid understanding of digital marketing performance channels.

Requirements

  • Bachelor’s degree in Marketing, Data, Analytics, Business, Economics, or a related field (or equivalent professional experience).
  • 3–5 years of experience in digital analytics, marketing analytics, or a related insight-focused role.
  • Proven experience in analysing Paid and SEO performance data.
  • Experience supporting CRO or experimentation programmes is advantageous.
  • Qlik Cloud (Essential): Confident in dashboard development and visualisation best practice.
  • Looker Studio (Essential): Skilled in creating clear, blended data reports.
  • Google Analytics 4 (Essential): Strong understanding of events, conversions, Explorations, user behaviour, and attribution.
  • FullStory or Similar UX Analytics Tools (Essential): Experience using behavioural analytics to identify friction points, user journeys, and optimisation opportunities.
  • Optimizely or Similar A/B Testing Platforms (Desirable): Familiarity with experiment setup, measurement, and analysis is beneficial.
  • Power BI (Desirable): Useful for supporting US dashboards and cross-regional reporting.
  • Familiarity with Google Ads, Search Console, and SEO tools.
  • Ability to analyse A/B test performance and calculate uplift.
  • Strong proficiency in Excel/Google Sheets for diagnostic analysis.
  • Basic SQL is desirable but not essential.
Benefits
  • Competitive salary
  • Hybrid working
  • Rentokil Initial Reward Scheme
  • 23 days holiday, plus 8 bank holidays
  • Employee Assistance Programme
  • Death in service benefit
  • Healthcare
  • Free parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital analyticsmarketing analyticsdata visualisationA/B testingperformance analysisbehavioural analyticsROI analysisfriction analysisuser behaviour analysisSQL
Soft Skills
analytical abilitycommunicationproblem-solvingattention to detailcollaboration