Rentokil Initial

Digital Content Specialist – 12 month contract

Rentokil Initial

contract

Posted on:

Location Type: Hybrid

Location: Crawley • United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

Switching

About the role

  • Content planning and creation
  • Develop and maintain social media content calendars for assigned brands, aligned to commercial priorities, seasonality, and campaign plans.
  • Create or brief on-brand social assets (static, carousels, simple motion, stories, short-form video) using tools such as Canva/ Adobe CC and brand templates.
  • Apply modular content principles, thinking in series, themes, and reusable building blocks rather than one-off posts, and identify high-performing formats to scale across brands.
  • Write clear, engaging copy tailored to platform, audience, and brand voice, including hooks, post copy, and CTAs.
  • Localise/adapt global and North America assets for individual brands, ensuring relevance to local customer needs and regulations.
  • Channel management and community
  • Schedule, publish, and quality-check posts across key platforms for assigned brands, ensuring consistency and timeliness.
  • Monitor comments, messages, and reviews, escalating customer issues in line with agreed processes and SLAs.
  • Ensure consistent use of hashtags, tagging, handles, and UTMs to support tracking and discoverability.
  • Stay on top of social trends, formats, and platform updates, recommending tests that could improve engagement or reach.
  • Campaigns and collaboration
  • Work closely with the North America team to: Provide content, creative variations, and messaging recommendations for paid social campaigns.
  • Share audience insights, post-click learnings, and on-channel performance to inform paid strategy.
  • Support branded and seasonal campaigns (e.g. promotions, product pushes, regional initiatives) with strong organic social activity.
  • Collaborate with performance marketing, SEO, CRO, and brand teams to ensure social activity supports broader digital goals (traffic, leads, conversions).
  • Brief and collaborate with creative or video partners where needed, providing clear objectives, examples, and feedback.
  • Performance, optimisation and reporting
  • Track performance across brands (reach, impressions, engagement, clicks, conversions) and provide regular dashboards and commentary.
  • Identify what’s working/not working by brand, channel, and content type, and proactively make recommendations for improvement, escalating risks or issues early, and proposing clear next steps.
  • Connect social performance to broader digital signals such as traffic quality/ conversion intent.
  • Feed insights into test-and-learn plans (e.g. creative variants, formats, copy angles, posting times).
  • Use tools such as native platform analytics, Google Analytics, and social/CRM platforms (e.g. Sprinklr or HubSpot) to understand performance.
  • Governance and brand consistency
  • Ensure all posts and assets follow brand guidelines, tone of voice, and legal/compliance requirements.

Requirements

  • 3+ years’ experience in social media management for B2C and/or B2B brands, ideally across multiple brands or markets.
  • Strong track record of managing content calendars and organic social campaigns end-to-end.
  • Proficiency with Canva / Adobe CC (or similar) to create high-quality, on-brand social assets.
  • Experience using social media management and analytics tools, and familiarity with platforms such as Sprinklr and/or HubSpot, plus native insights.
  • Comfortable working with performance data, extracting insights, and presenting simple, visual reports.
  • Excellent written English with strong attention to detail and ability to adapt tone of voice.
  • Strong organisational skills, able to manage multiple brands, stakeholders, and deadlines, including confident prioritisation and rapid context-switching between brands and campaigns.
  • Proactive, self-starting approach, able to work independently day to day, anticipate risks or blockers, and bring forward clear, data-informed recommendations without waiting to be asked.
  • Desirable
  • Experience working alongside paid media teams, including providing briefs and recommendations for paid social activity (without owning campaign set-up or budgets).
  • Experience in service industries (e.g. facilities, food service, logistics) or other complex B2B2C environments.
  • Experience working with North American markets/time zones.
  • Basic understanding of how social activity links to wider digital journeys.
  • Experience working in complex matrix organisations.
Benefits
  • Competitive salary
  • Hybrid working
  • Rentokil Initial Reward Scheme
  • 23 days holiday, plus 8 bank holidays
  • Employee Assistance Programme
  • Death in service benefit
  • Healthcare
  • Free parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content planningsocial media managementcopywritingperformance trackingdata analysiscontent creationcampaign managementlocalizationcommunity managementdigital marketing
Soft Skills
attention to detailorganizational skillsproactive approachcommunicationadaptabilitycollaborationproblem-solvingtime managementprioritizationindependence