Renewal by Andersen

Associate Director – Field Sales, Canvassing

Renewal by Andersen

full-time

Posted on:

Location Type: Hybrid

Location: Cranford • New Jersey • United States

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Salary

💰 $80,000 per year

Job Level

Senior

About the role

  • Directly manage, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates.
  • Oversee hiring, onboarding, training, performance reviews, motivation, and coaching to foster a high-performing team.
  • Build a collaborative, accountable, and results-oriented team culture.
  • Lead daily team meetings to motivate and align the team prior to canvassing activities.
  • Drive a high-performance sales and marketing culture through goal setting and performance management.
  • Implement marketing strategies that align with company and departmental objectives.
  • Set and track daily, weekly, and monthly goals for the team.
  • Develop and execute local marketing campaigns in various towns, ensuring compliance with local laws and regulations.
  • Utilize CRM and department-specific software to analyze data, forecast results, and inform decision-making.
  • Monitor KPIs and department standards, adjusting strategies as necessary to meet or exceed targets.
  • Enforce Standard Operating Procedures (SOPs) and quality control measures across all activities.
  • Ensure all activities, including canvassing and promotional efforts, comply with local laws and regulations.
  • Deliver comprehensive training programs on sales methodology, safety, brand messaging, and ethical practices.
  • Be actively involved in field activities, including canvassing, lead generation, and team motivation.

Requirements

  • Proven experience in field marketing, sales management, or related roles, ideally within home improvement, home services, or similar industries.
  • Strong leadership skills with ability to motivate, develop, and manage teams in high-pressure environments.
  • Excellent communication and interpersonal skills.
  • Data-driven mindset with proficiency in CRM systems, analytics tools, and department apps.
  • Ability to analyze KPIs, forecast results, and adjust strategies accordingly.
  • Knowledge of local laws and regulations related to marketing and canvassing.
  • Valid driver’s license and willingness to drive company vehicles as needed.
  • Full-time availability to work in-office 5 days per week, with active field involvement.
Benefits
  • Medical, dental, vision & life insurance
  • 401(k) with company match percentage
  • PTO & paid holidays
  • Student loan repayment program
  • Employee perks discount program, and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingsales managementlocal marketing campaignsdata analysisKPI analysisperformance managementgoal settingcompliance with local lawstraining programssales methodology
Soft Skills
leadershipteam motivationcommunicationinterpersonal skillscollaborationaccountabilityresults-orientedcoachingmentoringhigh-pressure management
Certifications
valid driver’s license