Renew Home

Senior Staff Copywriter

Renew Home

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $165,000 per year

Job Level

Senior

About the role

  • Own brand voice and storytelling
  • Define and evolve the company’s tone of voice, messaging pillars, and narrative frameworks.
  • Translate brand strategy into clear, practical guidance for different audiences (customers, partners, internal teams) and channels (web, product, lifecycle, campaigns, comms).
  • Act as the final decision-maker on brand voice questions and copy quality.
  • Create and maintain messaging guidelines, voice principles, and examples that scale across teams.
  • Build systems and processes that help others write on-brand—without slowing teams down.
  • Ensure consistency and quality across all high-visibility brand touchpoints.
  • Leverage AI tooling to establish on-brand writing assistants for teams to produce high quality, on-brand copy efficiently.
  • Partner closely with AI writing assistants as part of your daily workflow—prompting, shaping, editing, and refining AI-generated drafts.
  • Establish best practices for using AI in brand writing while maintaining a strong, human brand voice.
  • Act as an editor-in-chief for AI-assisted copy, elevating output to a high bar of craft and clarity.
  • Flex into UX writing and product copy when needed, ensuring the brand shows up clearly and consistently across in-product surfaces.
  • Write and refine copy for key product moments—including onboarding, empty states, system messaging, feature launches, and edge cases—balancing clarity, usability, and brand expression.
  • Partner closely with product designers and product managers to integrate language into multi-themed design systems and evolving product experiences.
  • Help define principles and patterns for product language that scale across features, themes, and user journeys without fragmenting the brand voice.
  • Bring a strong editorial point of view to product writing, elevating functional copy into thoughtful, human language while respecting constraints and accessibility best practices.
  • Personally write and/or heavily edit core brand narratives, key launches, campaigns, and flagship content.
  • Collaborate with Marketing, Product, Comms, and other teams to shape messaging early, not just polish at the end.
  • Provide thoughtful feedback and direction to writers and non-writers alike.

Requirements

  • 8+ years of brand writing or copy experience, either in-house or in agency environments, with clear ownership over voice, messaging, and narrative direction.
  • A strong portfolio of brand writing demonstrating excellent storytelling across channels (web, campaigns, lifecycle, product-adjacent copy, comms), with clear examples of tone-of-voice leadership and editing.
  • Demonstrated experience leading large-scale initiatives such as brand voice systems, messaging frameworks, websites, campaigns, product launches, or sales / BD enablement materials.
  • Exceptional taste and editorial judgment, with the ability to simplify complex ideas into clear, compelling, and confident narratives that are aligned to our business objectives.
  • Proven ability to set and uphold a brand voice, guiding others’ writing while maintaining consistency and quality at scale.
  • Comfortable collaborating closely with product, product marketing, design, and growth teams, helping shape how the brand shows up across product experiences and customer touchpoints.
  • A strong B2B editorial mindset, able to elevate rough drafts—whether written by humans or generated with AI—into polished, on-brand work.
  • Demonstrated success in cross-functional collaboration with marketing leadership, design leadership, product marketers, business development, and external partners.
  • Comfortable providing creative direction and feedback to outside agencies, freelancers, and contractors.
  • Ability to mentor and uplevel other writers and non-writers, helping teams become stronger storytellers without becoming a bottleneck.
  • Excellent communication skills, able to clearly articulate writing decisions, narrative strategy, and brand principles.
  • Already integrating AI into your writing workflows, with experience prompting, shaping, editing, and scaling AI-assisted brand copy.
  • Low ego, highly collaborative, enjoys jamming with teammates and iterating in the open.
  • Experience working with remote, distributed teams across time zones.
Benefits
  • A full-time position, with a competitive salary based on experience. The base salary for this role is: $130k - $165k. We use market data and consider your job family, background, skills, experience, and U.S. work location to determine compensation within our established pay range.
  • Fully remote work environment with home office set-up allowance.
  • Real and lived work-life balance - Company perks include no pre-set vacation limits (with a top-down culture of taking meaningful PTO every year!), parental leave benefits, and a corporate value of working sustainably and putting families first.
  • Competitive benefits package that includes numerous health and wellness benefits.
  • 401(k) plan, with employer contributions to the same.
  • Opportunity to work with amazing people who are passionate about their mission, thriving in a fully-remote work environment, and learning and growing every day.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand writingcopy editingstorytellingUX writingnarrative frameworksmessaging guidelinesAI-assisted writingproduct copycontent strategyeditorial judgment
Soft Skills
collaborationcommunicationmentoringcreative directionfeedback provisioncross-functional teamworkproblem-solvingadaptabilityleadershiporganizational skills