Renew Home

Copywriter

• Unify messaging across channels, ensure consistency in brand voice and tone, and elevate communications with utilities, partners, and households.
• Execute high-quality technical and thought leadership content, driving SEO planning and execution, and supporting product marketing initiatives with clear narratives.
• Develop, edit, and refine copy across campaigns, social, web, and external communications—ensuring consistency in tone, clarity, and compliance with legal/brand standards.
• Create and refine industry thought leadership content, including white papers, position papers, case studies, social posts, and executive blogs.
• Support product marketing initiatives by aligning messaging with brand narratives and strategic campaigns.
• Lead SEO planning and execution: build keyword strategies and content roadmaps; optimize blog, web, and campaign content for SEO; partner with digital/paid media; track performance and adjust strategy.
• Act as a system-level thinker, ensuring content ladders up to Renew Home’s broader positioning and strategic goals.
• Collaborate with legal/compliance to streamline approvals and ensure accuracy.
• Leverage AI tools to accelerate content development, test/refine messaging frameworks, and scale content production.
• Help build and maintain a library of approved narratives, templates, and reusable content blocks.

Content and Copywriting Strategist