Remote Recruitment

Marketing Lead

Remote Recruitment

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Job Level

Senior

About the role

  • Define and own the overall marketing and growth strategy aligned to business goals and product launches.
  • Develop clear, actionable marketing roadmaps that can be executed by junior and mid-level marketers.
  • Establish marketing priorities, channels, and KPIs with a strong focus on ROI and sustainable growth.
  • Provide strategic oversight across brand, digital marketing, content, and campaign planning.
  • Collaborate closely with founders and senior stakeholders to align marketing with commercial objectives.
  • Build, mentor, and guide the marketing function as the business scales.
  • Evaluate performance, optimise spend, and ensure marketing investment delivers measurable impact.
  • Future-proof the marketing function by implementing scalable systems, processes, and frameworks.

Requirements

  • Proven experience in a senior marketing or growth leadership role, ideally within a startup or scale-up environment.
  • Strong background in developing and executing end-to-end marketing strategies.
  • Demonstrated experience building, leading, or restructuring a marketing function.
  • Commercially minded with a clear understanding of budgets, ROI, and performance metrics.
  • Ability to translate high-level strategy into practical execution plans for delivery teams.
  • Confident working collaboratively with junior marketers and external partners.
  • Strong analytical, planning, and communication skills.
  • Access to a reliable laptop, stable internet connection, and a suitable home working environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategydigital marketingcontent marketingcampaign planningKPI developmentperformance metricsbudget managementROI analysisscalable systemsmarketing roadmaps
Soft Skills
leadershipcollaborationanalytical skillsplanningcommunicationmentoringstrategic oversightexecution planningcommercial mindsetteam building